CASE STUDIES

LYFT

LYFT
LYFT
Lyft is a privately held American transportation network company based in San Francisco, CA.

AirFresh Marketing was chosen to do a proprietary Guerrilla Marketing Campaign. We hired Brand Ambassadors in 11 Markets throughout the United States. We hired managers and Brand Ambassadors to do a mobile street team event. We provided the process, technologies and service exclusively to lyft on this large scale project. Air Fresh Marketing also activated street teams across the country and on college campuses to hand out coupon codes that were utilized with a 20% ROI.

 

  • Number of Hours: 6490 in 5 Months Time
  • Number of Staff: 400+

  • Number Recruited: 600+
  • Number of Engagements: 1488

Logan’s Roadhouse

Logan's Roadhouse
Logan's Roadhouse
Logan’s Roadhouse is a chain of restaurants that was founded in 1991 in Lexington, Kentucky, United States

Air Fresh Marketing was chosen to do a test Guerrilla Marketing Campaign to promote Logan’s Roadhouse new lunch menu. We staffed 400 people in 2 weeks, mostly in rural areas. The Ambassadors hired traveled to stores and businesses near the restaurant and handed out coupons and peanuts (this is a restaurant with peanuts for free).

 

  • Number of Hours: 4030
  • Number of Staff: 400
  • Number of Markets: 250+
  • ROI: 10% Redemption
  • Potential Consumers Reached: 40,300

Adidas

Adidas
Adidas
Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria.

Adidas has been a main client of AFM for over 5 years. Depending on the event, we would hire 5-35 staff. Some examples of events we’ve done with them have been autograph signings, sporting events, professional soccer games, shoe releases, NBA events, NFL, and Tennis tournaments.

  • Number of Markets: 25+
  • Number of Staff: 300+

Naked Juice

Naked Juice
Naked Juice
Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California.

Naked Juice has been a main client of AFM for over 5 years. Depending on the event, we would hire 5-200 staff. Some examples of events we’ve done with them have been autograph signings, sporting events, professional soccer games, shoe releases, NBA events, NFL, and Tennis tournaments.

  • Number of Markets: 25+
  • Number of Staff: 300+

Progressive

Progressive
Progressive
The Progressive Corporation is one of the largest providers of car insurance in the United States.

We support a marketing agency that works with Progressive Insurance on a nationwide level. We help this client with their mission to hire reliable, outgoing sales-oriented staff.

  • Markets: 15+
  • Staff: 100+ Promotional Staff

Keurig

Keurig
Keurig
Keurig /ˈkjʊərɪɡ/ is a beverage brewing system for home and commercial use.

The Keurig program was held in Madison, Wisconsin and Greensboro, North Carolina. It was a six-week campaign with 20 events per month in each market. We hired anywhere from 10 to 12 Brand Ambassadors per event. Because of such a high number of events, we hired a Brand Ambassador Lead that helped schedule, recruit, and oversee the events.

  • Number of Events: 40