How Street Team Marketing Helped Grubhub Deliver More Than Just Food

When it comes to capturing attention in the real world, street team marketing is still one of the most effective ways to connect with your audience. At Air Fresh Marketing, we specialize in bringing brands to life in person—and our recent campaign with Grubhub is a perfect example of how powerful this tactic can be.

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The Power of the Street

In a digital-heavy world, people are craving authentic experiences. Street team marketing meets that demand by offering face-to-face engagement that builds real connections. That’s exactly what we achieved for Grubhub during our recent activation in New York City, Boston, and Philadelphia.

Our objective? Increase awareness and app downloads while putting a smile on people’s faces.

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A Flavorful Experience for Grubhub

For this campaign, we deployed highly trained, enthusiastic brand ambassadors—our street team experts—to high-traffic areas across three major cities. Our teams distributed free food samples, exclusive Grubhub swag, and promo codes for new users. This wasn’t just a giveaway—it was an immersive experience designed to surprise and delight.

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Highlights included:

Targeted locations near colleges, business districts, and popular public spots

Engaging team uniforms that aligned with the Grubhub brand

Interactive brand messaging that drove app downloads on the spot

By combining strategic placement with energetic brand reps and irresistible incentives, we helped Grubhub create a buzz that lasted long after the street teams packed up.

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Results That Deliver

Street team marketing is all about creating moments that matter—and delivering measurable results. For Grubhub, the campaign led to:

Thousands of face-to-face interactions

A significant uptick in app downloads

Increased brand visibility in key urban markets

These real-world moments helped Grubhub strengthen its presence where it counts most—on the streets, in neighborhoods, and in the hands (and phones) of new customers.

To learn more on this project click here.

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Why Street Team Marketing Works

Street team marketing bridges the gap between digital and real-world experiences. It’s personal, memorable, and scalable. Whether you’re launching a new product, building brand awareness, or targeting specific demographics, street teams give you the flexibility and impact to stand out.

At Air Fresh Marketing, we don't just hand out flyers—we build experiences. With nationwide reach and local expertise, we help brands like Grubhub make meaningful connections that drive results.

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Ready to Hit the Streets?

If you're looking for a high-energy, results-driven street team marketing campaign, let's talk. Contact Air Fresh Marketing today and let’s create something unforgettable.

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