Generating Buzz for Byoma's Creamy Jelly Cleanser: A College Campus Sampling Case Study Objective: Our objective was to create awareness and initiate trials for Byoma’s newly launched Creamy Jelly Cleanser among the college-going demographic, leveraging the vibrant and interactive environment of college campuses. Execution:
Over a span of several weeks, we orchestrated sampling events across various bustling college campuses in key urban areas including New York City, Los Angeles, and Philadelphia. Our designated brand ambassadors set up aesthetically appealing kiosks in high foot-traffic zones within these campuses. They engaged with thousands of college students, elucidating the unique benefits of the Creamy Jelly Cleanser. The lively and interactive demonstrations included hands-on trials, enabling students to experience the vegan, fragrance-free, and non-drying formula of the product firsthand. The events were further enlivened with quizzes, games, and instant prizes creating a buzz and an enthusiastic atmosphere around Byoma’s Creamy Jelly Cleanser. Impact:
Our campus sampling venture was met with substantial enthusiasm. A significant number of students were keen on trying out the product, showcasing excitement towards Byoma’s innovative formulation. Through engaging in-person interactions and distributing over 1,500 samples, we effectively heightened awareness, education, and trial among the target demographic. The direct conversations and the buzz generated on social media propelled the Creamy Jelly Cleanser into the college community’s consciousness, thereby driving an affinity towards Byoma’s brand. Our holistic, educational approach fostered meaningful connections with potential consumers, setting a positive precedence for the brand's presence among the younger demographic.