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720 S. Colorado Blvd., Penthouse North,
Denver, Colorado, 80246



Denver, CO
Air Fresh Marketing organized a series of events at Fiddlers Green Outdoor Amphitheater to promote the Merrell brand and increase awareness of their partnership with Big Brothers and Big Sisters. We were tasked with creating a unique experience that would encourage potential customers to think about how daily movement impacts their lives and the lives of others. To deliver on this task, our Interactive Vending Machine provided concert- goers with the opportunity to experience hiking up Pikes Peak. We explained to our participants that we needed their help to collectively hike from Fiddlers Green to Pikes Peak, which according to Google Maps, is 79.6 miles. Our team went to Pikes Peak in advance of the show to record a 4k hike and build it into the software. When the guest stepped on the custom footpad controls, they were virtually hiking up the exact path to the top of Pikes Peak. Guests moved their feet and saw a direct correlation between steps and the contribution being made. Not only was the experience a positive one for the guests and their view on how Merrell gets involved in the local community, but the attendees were pleased to win several amazing prizes from the machine.


Event Collateral
Event Coordination
Event Management
Experiential Marketing
Guerilla Marketing
Interactive Experiential Vending Machine
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