November 16, 2023 · 6 min read
Office Building Marketing
Professionals. Predictable traffic. Purchasing power.
Office buildings concentrate professionals in predictable patterns. Morning arrivals, lunch breaks, evening departures - each offers touchpoints for the right brands.
Access Points
- Building lobbies: High traffic, visible placement
- Food courts/cafeterias: Lunch crowd access
- Parking structures: Coming and going
- Outdoor plazas: Common areas between buildings
- Corporate events: Wellness fairs, appreciation days
Product Categories
Food/beverage: Breakfast, lunch, snacks, coffee, energy.
Wellness: Vitamins, supplements, health services.
Financial services: Banking, insurance, investing.
B2B services: Software, tools, services for businesses.
Gaining Access
- Building management partnerships
- Property management companies
- Corporate tenant relationships
- Wellness program integrations
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