Lottery Retailer Activation
Lottery retailer activation puts trained field teams where players and retailers meet: convenience stores, grocery, gas stations and events. Air Fresh Marketing staffs game launches, retailer network visits and second-chance promotions with GPS-verified check-ins and reporting on every shift.
What lottery retailer activation covers
Lottery programs run through a retailer network, so the work happens store by store. A field team shows up at the counter, talks with the clerk and the manager, puts up point-of-sale materials and makes sure a new game is easy to find and easy to sell.
Air Fresh Marketing has run field marketing since 2008 across 200+ US cities, with a network of 20,000+ trained brand ambassadors. We bring that bench to lottery work and build each program around your game calendar, your retailer list and your markets.
New game launch support
Teams visit retailers around a launch date to deliver materials, walk through the game with staff and confirm displays are in place.
Retailer network visits
Scheduled store visits to build relationships with retail partners and keep key accounts supplied and informed.
Second-chance promotions
Consumer-facing teams explain how second-chance drawings work, point players to the official entry steps and keep the message simple.
Jackpot run and event presence
Staffed tables and branded experiences at fairs, festivals and sports venues when a jackpot or new game is the story.
Responsible gaming and age compliance first
Lottery buyers are public agencies, and responsible gaming is part of the job on every shift. Our field teams are briefed on your responsible gaming messaging, on the legal age to play in each state, and on what not to say, such as promising outcomes or encouraging anyone to spend beyond their means.
We follow your approved scripts and materials. If a retailer or a player asks something outside the script, the team routes it to your program contact instead of improvising.
Procurement information for lottery buyers
Procurement teams ask the same questions every time. Here is what we can state today, and we will answer the rest in writing during scoping.
Insurance
Our field staff are covered by general liability insurance. Ask us for a certificate of insurance and any additional coverage your contract requires.
Background checks
Our professionally managed staff are background checked. Tell us your screening standard and we will match it during scoping.
Reporting and accountability
GPS-verified check-ins, photos and shift reporting, with a private client portal for live status.
Vendor registration and documents
Contact us with your registration, capability statement or insurance requirements and we will respond with what applies to your program.
How a lottery program runs with Air Fresh Marketing
We start with your retailer list, markets and launch dates. We then recruit and train local teams, brief them on your game, scripts and responsible gaming rules, and schedule visits. Each shift is checked in by GPS and reported back, so you can see which stores were reached and what was found.
Programs can start with a single market and grow to a multi-state rollout. For related work, see our retail activation and convenience store sampling services below.
Frequently asked questions
Do you run lottery retailer activation programs?
Yes. Air Fresh Marketing staffs field teams for retailer network visits, new game launch support, second-chance promotions and consumer events. We scope each program around your game calendar, retailer list and markets.
How do you handle responsible gaming?
Teams are briefed on your responsible gaming messaging and age requirements before their first shift, and they work from your approved scripts and materials. Anything outside the script goes to your program contact.
What insurance and screening do your field staff have?
Our professionally managed field staff are background checked and covered by general liability insurance. We can provide a certificate of insurance on request and will confirm any additional coverage your contract needs.
Can you work across several states at once?
Yes. We have a network of 20,000+ trained brand ambassadors across 200+ US cities, so a program can run in one market or many, with the same briefing and reporting in each.
How will I know the stores were actually visited?
Every shift uses GPS-verified check-ins, with photos and reporting delivered back to you. Our client portal shows live status during the program.
How do I get a quote?
Use the quote form or call (303) 720-6060 with your markets, dates and goals. Every program is custom quoted, and we do not publish set rates.
Talk to a program manager
Tell us your markets, dates and goals and we will scope a custom quote. Every program is quoted to fit.
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