Compliance up front
Alcohol sampling is regulated differently in every state and by every retailer. We map the applicable rules for each market and account before your program starts, including sampling permits, pour sizes, who may pour and how age is verified.
Legal drinking age
Pouring and serving roles are staffed with people of legal drinking age, and staff verify age with valid ID before serving any guest.
Server certifications
We staff people who hold the alcohol server certifications each market requires, such as TIPS, ServSafe Alcohol or the state equivalent.
Three-tier awareness
Brands, distributors and retailers each have a role under the three-tier system. We plan around it and coordinate with your distributor and retail contacts so permits and approvals are in place before staff arrive.
Responsible service
Staff are trained to check ID, recognize signs of intoxication, hold to regulated pour sizes and decline service when needed.
Rules change by state, county and retailer. Confirm specifics for your program with your distributor and counsel.
On-premise activations
On-premise work happens in bars, restaurants and nightlife venues. Brand ambassadors and bartender reps run guest tastings, train venue staff on your brand, support featured cocktail programs and report back on account activity.
Off-premise retail tastings
Off-premise tastings take place inside liquor stores and grocery retailers where tastings are permitted. A staffer sets up the station, pours within the allowed limits, talks with shoppers about the product and reports on the day. Retailer rules differ, so we confirm them before scheduling.
Festival and event activations
Festivals call for branded bars, pour stations and tasting tents with a larger team and a supervisor on site. We scale the staffing to the event, coordinate with organizers on permits and rules, and keep age checks and responsible service at the front of the plan.
Every shift uses GPS-verified check-ins, and you get photos and reporting after the event. We serve 200+ US cities with a network of 20,000+ trained brand ambassadors.
Frequently asked questions
What compliance steps do you take for alcohol activations?
We map state and retailer rules for each market before the program, including sampling permits, pour sizes and age verification, and we coordinate with your distributor and venue contacts so approvals are in place before staff arrive.
Are your alcohol staff certified?
We staff people who hold the alcohol server certification each market requires, such as TIPS, ServSafe Alcohol or a state equivalent. Tell us your market and account type and we will confirm what applies.
What is the three-tier system and why does it matter?
In most states, alcohol moves from producers to distributors to retailers. It affects who can sponsor a tasting, who can pour and which permits are needed, so we plan each activation with that structure in mind.
Can you run tastings inside retail stores?
Yes, where state law and the retailer allow it. We confirm the retailer policy first, then schedule trained staff and report on each tasting.
Do you staff festivals?
Yes. We build teams for branded bars, pour stations and tasting tents, and coordinate with organizers on rules and permits.
How do I get a quote?
Use the quote form or call (303) 720-6060 with your markets, channels and dates. Every program is custom quoted, and we do not publish set rates.
Talk to a program manager
Tell us your markets, dates and goals and we will scope a custom quote. Every program is quoted to fit.
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