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Air Fresh Marketing deployed a street sampling squad across Manhattan to put Skinny Mixes directly in consumers hands. Our ambassadors hit Union Square, Times Square, and SoHo with branded coolers and mobile sampling stations, creating high-energy interactions that drove immediate product trial and social media buzz. The blitz format was built for density: small, fast-moving teams positioned in the highest foot-traffic corridors in the city, sampling continuously and steering every interaction toward trial and a social post. No booth, no waiting for the crowd to come to us, the team went to the crowd. The numbers tell the story: more than 15,000 samples distributed, over 8,000 direct consumer interactions, and 500+ social media posts generated around the activation. For a challenger beverage brand, that is a full market introduction executed at street level in a matter of days.

Air Fresh Marketing partnered with Durex to execute a dynamic street team activation across Milwaukee, Wisconsin, over a two week campaign window. Brand ambassadors engaged the local community through product sampling, promotional giveaways, and direct consumer interaction at high traffic locations throughout the city, generating more than 50,000 brand impressions and distributing more than 15,000 samples. A documented event day, a Sports Game Swag Street Team activation, took place on February 27, 2026, near Vel R. Phillips Avenue in downtown Milwaukee, in the city's sports and entertainment venue corridor. Air Fresh Marketing fielded a 20 person team for the activation, using pre-game and game-day foot traffic to distribute product and connect with attendees ahead of the event. The Milwaukee campaign paired everyday street level sampling with a larger single day activation tied to a local sports event, giving Durex both sustained neighborhood presence and a concentrated push in front of a dense, engaged crowd. Scaling a 20 person team for a single event day, alongside the ongoing two week street team push, shows the staffing flexibility Air Fresh Marketing brings to consumer goods activations. Under the Bold Engagement, Bold Results campaign banner, Air Fresh Marketing continues to combine consistent street team coverage with targeted event day surges, giving Milwaukee consumers repeated, memorable touchpoints with the Durex brand.

When +44, Lewis Hamilton's lifestyle brand, launched its Golf Wang collaboration pop-up at The Wynn during the inaugural Las Vegas Grand Prix, Air Fresh Marketing staffed the premium retail activation. Over 11 electrifying days, our team of 25+ brand ambassadors created VIP-level experiences for thousands of racing fans, managing guest flow, the interactive photo moment, product showcases, and high-touch hospitality that matched the luxury positioning of both brands. The activation became one of the most talked-about experiences of race week.

Working with Elevate Sports Ventures, Duracell's sports marketing agency, Air Fresh Marketing staffed brand ambassadors for Duracell's Williams Racing F1 partnership across four consecutive race seasons. Our teams ran in-store fan activations timed to Formula 1 race weekends in Las Vegas and Miami, bringing Duracell's F1 sponsorship to life at retail with branded displays and race-simulator experiences.

1800 Tequila brought Air Fresh Marketing in to staff and support its brand activation during NBA All-Star Weekend in Los Angeles, one of the most competitive brand environments on the sports calendar. The activation ran at Terra Gallery, where an invitation-heavy crowd of athletes, media, and tastemakers set a high bar for how a premium spirits brand needed to show up. Air Fresh provided the experiential event staff behind the activation: polished, spirits-experienced ambassadors handling guest engagement, sampling activation, and brand presentation through the weekend. At an event where every major brand is fighting for the same attention, the difference is the people on the floor, and our team kept 1800 Tequila premium, personal, and poured. The activation gave 1800 Tequila a controlled, high-touch brand moment inside the biggest basketball weekend of the year, the kind of environment where trained staff are not a support function but the experience itself.

Air Fresh Marketing partnered with Baja Brewing to execute a beer sampling activation in Las Vegas and San Diego at Northgate Market locations. Our team provided brand ambassadors and event staffing to drive engagement and enhance brand awareness, ensuring a memorable experience for attendees. The Northgate Market program ran as a recurring sampling schedule through the first half of 2025, with documented visits in January, February, and May. Each stop was staffed with a single brand ambassador conducting in-store beer sampling, and the schedule covered a wide swath of Southern California Northgate Market locations, including stores in San Diego, Chula Vista, Long Beach, Culver City, Norwalk, Santa Ana, Buena Park, Anaheim, Fontana, Riverside, Costa Mesa, Vista, South Gate, and La Habra. January alone saw sampling events staffed on six separate dates across more than a dozen store locations, giving the brand consistent, store-level visibility during the campaign's most active stretch. That cadence continued into February and picked back up in May, keeping Baja Brewing in front of Northgate Market shoppers over a sustained window rather than a single sampling weekend. By pairing a single dedicated retailer partner with a lean, repeatable one-person staffing model per store, Air Fresh Marketing was able to scale the Baja Brewing sampling program across dozens of individual store visits without losing consistency from one location to the next.

Air Fresh Marketing partnered with Meijer to execute brand activations across the Midwest including OSU Football Tailgates, University of Michigan Beach Day, Milwaukee Zoo events, and Illini Frenzy. Our team provided strategic marketing services to enhance customer engagement and awareness.

Air Fresh Marketing partnered with Waiakea Hawaiian Volcanic Water to execute a street team activation during Opening Weekend at Yankee Stadium in New York City. The activation ran across three consecutive days, April 5 through April 7, 2024, with Air Fresh Marketing fielding a team of three to four brand ambassadors each day just outside the stadium at 1 East 161st Street in the Bronx. The campaign leveraged Aaron Judge's endorsement of the brand to draw attention from the thousands of fans streaming into Yankee Stadium for Opening Weekend, pairing that visibility with hands-on product sampling. Brand ambassadors engaged fans directly outside the stadium gates, distributing product samples and starting conversations that connected the brand's Hawaiian volcanic water positioning to a moment when fans were already primed for a high-energy, high-attendance event. Team size held at three to four staff across all three days, giving Waiakea a consistent presence through the full opening weekend rather than a single opening-day push. That structure let the team capture engagement across three distinct game days, each drawing a fresh wave of stadium traffic, rather than relying on a single afternoon of activity to carry the campaign. Positioned outside one of the most recognizable venues in American sports during one of the highest-attendance weekends of the baseball season, the activation gave Waiakea direct access to thousands of fans in a single concentrated window. Air Fresh Marketing's on-site team turned that access into positive, sampling-driven interactions that reinforced the brand's connection to Aaron Judge's endorsement in a live, in-person setting.

Air Fresh Marketing mobilized a high-energy urban brand ambassador squad to blanket NYC's East Village for the Buffalo Wild Wings GO! launch. Our street teams hit every block — distributing menus, offering exclusive opening-day deals, and creating pop-up engagement stations at busy intersections. The campaign combined classic guerrilla flyering with modern QR-code-driven digital engagement to drive immediate foot traffic.

Air Fresh Marketing deployed guerrilla street teams across four major U.S. cities, Atlanta, Tampa, New York City, and Boston, to drive foot traffic for Wagamama's restaurant expansion. The program ran in waves starting in February 2023 and continued through parts of 2024 and 2025, giving the brand a sustained street-level presence in each market rather than a single launch-week push. The Atlanta and Tampa markets carried the heaviest early activity, with brand ambassadors working sidewalks near each city's Wagamama location for a full week in February 2023 before the program expanded into New York City later that year, staffing multiple dates near the brand's Midtown Manhattan address through November 2023. Tampa saw additional activation dates through December 2023, and Boston joined the rotation in 2025 with street team coverage near the Prudential Center location. Across every market, teams of two to three brand ambassadors worked transit hubs, sidewalks, and college campuses distributing promotional offers and food samples, creating direct, face-to-face interactions that converted passersby into diners. The campaign generated local buzz through strategic flyering, sidewalk chalk art, and costumed street performers, tactics coordinated market by market rather than as a single simultaneous blitz. The result was more than 50,000 flyers distributed and over 12,000 direct interactions across the four-city footprint, with a 38% increase in foot traffic at participating locations. Air Fresh Marketing's staggered, multi-wave approach let Wagamama test and repeat the program in each market independently, extending the campaign's reach well beyond its initial launch window.

Air Fresh Marketing partnered with Culinary Dropout to execute a grand opening promotion in the Atlanta market. Our team provided brand activation and street team promotion to create an engaging experience that successfully increased local awareness and customer engagement during the launch event.

Air Fresh Marketing partnered with Katjes USA Inc. to execute brand activation and sampling staffing at the Sweets & Snacks trade show, supporting the brand across its multi year run in both Chicago and Indianapolis. The team provided experiential event staffing that engaged attendees and built visibility for Katjes' European candy line at each show. The relationship spans four consecutive years of Sweets & Snacks coverage: three days at Chicago's McCormick Place in May 2022, three more days there in May 2023, then three days each in Indianapolis in May 2024 and May 2025 following the show's relocation. Air Fresh Marketing staffed each show with a two person sampling team, totaling 15 documented event days across the partnership. Beyond Sweets & Snacks, Air Fresh Marketing has supported Katjes at additional trade shows, including the KeHE Summer Show at the Salt Palace Convention Center in Salt Lake City in February 2024 and Natural Products Expo West in Anaheim, California, in March 2024, extending the brand's reach into additional buyer and retailer audiences. Consistent staffing across multiple shows and multiple years has let Katjes maintain a recognizable presence on the trade show circuit without rebuilding its activation approach each season. Air Fresh Marketing's continuity, the same reliable format deployed year over year, has made the Sweets & Snacks program a repeatable part of Katjes' annual trade show calendar.

Air Fresh Marketing partnered with Microsoft to execute event staffing and guest experience management at the National Retail Federation Show in New York City. Held at the Jacob K. Javits Convention Center from January 12 to January 14, 2020, the engagement ran across three consecutive days and put a team of eight to nine on-site staff on the floor each day, handling attendee flow, meeting check-in, and wayfinding support for the multi-day conference. Air Fresh Marketing's team provided high-touch support and on-site leadership throughout the show, coordinating registration, guest experience touchpoints, and real-time problem-solving to keep the Microsoft presence running smoothly across the convention center's high-traffic corridors. The staffing model called for consistent daily coverage, with team size holding steady in the eight-to-nine range as the show moved from setup through peak attendance days. The relationship with Microsoft extended beyond New York. Air Fresh Marketing also staffed the HIMSS Conference in Chicago in April 2023, deploying a team of six to seven at McCormick Place's South Building across four consecutive event days. That engagement mirrored the NRF approach: steady team sizing, multi-day coverage, and on-site leadership focused on guest experience and event staffing rather than a single peak moment. Across both engagements, Air Fresh Marketing's approach centered on dependable, day-over-day staffing rather than one-off support, giving Microsoft consistent coverage at two of its highest-profile industry events, one in New York's Javits Center and one in Chicago's McCormick Place, three years apart.

Premiere event staffing and fan experience activations for Netflix original series launches, including red carpet events, fan screenings, and immersive pop-up experiences.

Air Fresh Marketing partnered with TED to execute event staffing for the TED Conference in Atlanta, an engagement that has run across multiple years and spanned check-in, badge distribution, VIP support, gifting, and wayfinding across the conference's core venue at Pullman Yards. The October 2024 conference ran across six consecutive days, from October 19 through October 24, with Air Fresh Marketing fielding dedicated crews for check-in and registration, gifting stations, refuel areas, and event support positions spread across Pullman Yards and nearby Atlanta venues connected to the conference's broader city footprint. Staff worked in small, role-specific teams, from single-person gifting and check-in posts to four-person refuel crews, giving TED granular coverage across every touchpoint of the attendee journey rather than a single generalized staffing block. Air Fresh Marketing returned for the TED Conference again in November 2025, this time based out of the Signia by Hilton in Atlanta, staffing another six-day run from November 6 through November 11. That engagement expanded the role mix further, adding accreditation crews, coat check, exhibits support for the event's lounge areas, and a dedicated hub information desk, on top of the check-in, gifting, and refuel positions carried over from the prior year. Across both years, Air Fresh Marketing's approach centered on precise, role-based staffing rather than a single undifferentiated crew, deploying eight or more distinct position types across the two conferences and holding VIP arrival support and attendee flow management steady throughout each multi-day run. The recurring relationship reflects a staffing model built to scale from one badge-check post to dozens of coordinated positions across a sprawling, multi-venue conference footprint.

Clarins partnered with Air Fresh Marketing to execute a multi-market product launch tour in the beauty and skincare industry. Our team provided event staffing, sampling activation, and street team promotion at Macy's and Nordstrom locations, ensuring a seamless and engaging experience for the brand while effectively reaching target audiences. The tour concentrated its heaviest push into a single week, September 27 and 28, 2024, when Air Fresh Marketing staffed beauty product sampling events in Costa Mesa, Boston, Chicago, Garden City, Skokie, Yonkers, Orlando, Boca Raton, and Arcadia, California, nearly a dozen markets activated within 48 hours. Each stop was staffed with three to five brand ambassadors running in-store sampling for the launch. Additional dates rounded out the tour on either side of that core week: an early stop in Arcadia at Macy's in late August, a Bloomingdale's activation in New York's SoHo neighborhood in early September, and a Flushing, New York sampling event at the start of October. The tour extended into November with additional sampling activations in Houston and the San Jose area, closing out a launch calendar that ultimately touched fifteen separate store events. By clustering most markets into one intensive activation week and then following up with targeted extensions in Texas and California through the fall, Air Fresh Marketing gave Clarins broad geographic coverage in a compressed launch window without sacrificing the five-person staffing depth needed to run sampling well at each individual store.

Air Fresh Marketing partnered with BYOMA to execute a product sampling tour across major markets including Atlanta, Chicago, Denver, Miami, New York City, and Texas. Our team provided event staffing, sampling activation, and street team promotion at Ulta Beauty locations, successfully enhancing brand visibility and engagement during the activation period.

Air Fresh Marketing partnered with Polaris to execute a booth activation at the National Finals Rodeo in Las Vegas. Held at the Thomas & Mack Center, the engagement ran across the full 10-day run of the rodeo, one of the highest-attendance events on the Western sports calendar and a natural fit for a powersports brand looking to reach an audience of riders, ranchers, and outdoor enthusiasts in one concentrated location. Air Fresh Marketing's team provided event staffing and brand ambassador services on-site each day of the activation, working the booth to drive consumer engagement and capture leads from attendees moving through the venue. The booth format called for staff who could hold a consistent presence over more than a week of programming, engaging fans, answering product questions, and keeping the giveaway and lead capture stations stocked and staffed through the event's full run. The ten-day format set this activation apart from a typical one- or two-day trade show presence. Air Fresh Marketing structured staffing to hold steady from opening day through the rodeo's close, giving Polaris a continuous on-site presence rather than staffing that faded after an opening rush. That approach matched the scale of the National Finals Rodeo itself, an event built around sustained daily attendance rather than a single peak day. Working inside the Thomas & Mack Center's convention footprint, Air Fresh Marketing combined staffing, brand ambassador support, lead capture, and giveaway distribution into a single coordinated presence, giving Polaris a full-event footprint in Las Vegas without needing to manage staffing logistics itself.

Dash Car Wash partnered with Air Fresh Marketing to execute a grand opening event in Las Vegas from September 26 to October 13, 2024. Our team provided event staffing and promotional support through brand ambassadors and street teams, successfully driving engagement and awareness for the new location. The engagement began with on-site event setup at the Dash Car Wash location in Las Vegas on September 26, getting signage and staging in place ahead of the grand opening push. From there, Air Fresh Marketing staffed a series of grand opening promotional events directly at the location through October, working in two-person teams to engage drivers and passersby with the new car wash. Running the launch as an eighteen-day program rather than a single opening-day event gave the brand repeated opportunities to reach Las Vegas drivers as word of the new location spread, rather than relying on a single moment of visibility. Consistent two-person staffing across each promotional date meant the location had a dependable brand presence throughout the launch window, not just on day one. For a location-based business like a car wash, that sustained grand opening cadence, setup, then a run of staffed promotional dates, is what turns a single ribbon-cutting into an extended local awareness campaign, giving the new Las Vegas location a real runway to build recognition in its surrounding market.

Air Fresh Marketing unleashed a high-energy guerrilla street team at the Great State Fair of Texas to promote Cirque du Soleil's Dallas show. Our brand ambassadors used bold signage, costume activations, and live performance teasers to stop foot traffic and create Instagram-worthy moments. The team covered high-density fair zones, parking lots, and surrounding neighborhoods to maximize reach far beyond the fairgrounds. The campaign ran across ten separate deployment days, from September 27 through October 14, 2024, based in and around the Great State Fair of Texas in Dallas. The largest single day came right out of the gate, a ten-person street team on opening day, September 27, before the crew settled into steady five and six-person deployments for the remainder of the run. As the fair progressed, Air Fresh Marketing shifted the team's footprint from the fairgrounds itself toward the surrounding Exposition Avenue neighborhood, staffing several of the later October dates from a base near the fair's Exposition Avenue entrance. That mobility let the guerrilla street team keep finding fresh foot traffic as the fair's own crowd patterns shifted over its multi-week run. In total, the ten-day push put more than sixty individual staff deployments on the ground promoting the Dallas show, reflecting the scale needed to sustain a guerrilla presence across a major state fair rather than a single pop-up appearance.

Air Fresh Marketing hit the streets of Las Vegas and New York City for MrBeast's Feastables brand, running high-energy street sampling activations that generated massive crowds and viral social moments. Our teams distributed samples at strategic locations near universities, transit hubs, and entertainment districts.

Bond Vet partnered with Air Fresh Marketing to execute grand opening events across multiple locations including Narbeth PA, Paramus NJ, Glenview, and Ponce. Our efforts included event staffing, flyering, and street team promotions, driving awareness and engagement within pet owner communities for these new veterinary facilities. The relationship spans more than three years of documented activity, from Chicago flyering runs in May 2023 through booth assistance events staffed into mid-2026. Grand opening flyering drove awareness for new clinic locations, including a two-day launch push for the West Midtown Atlanta location in September 2024 and a coordinated multi-day grand opening across both the Ponce, Atlanta location and the Glenview, Illinois location in November 2024, each staffed with two-person teams. The Narberth, Pennsylvania location received a dedicated flyering event in late February 2025. Paramus, New Jersey saw the heaviest sustained flyering cadence, with near-weekly mall flyering visits to Paramus Park from December 2023 through May 2024 promoting the clinic to shoppers. New York City programming included recurring flyering through Riverside Park, subway station distribution at Columbia University and Franklin Avenue, a Bond Vet pop-up on Broadway, and booth activations at neighborhood events like the Westside Stride and Winter Wonderland in Brooklyn. Additional flyering and booth support extended into Westport and Norwalk, Connecticut, Fairfax, Virginia, and booth activations in Boston, Hoboken, and Washington, DC. Across nearly ninety separate documented events, staffing stayed lean, usually one to two team members and occasionally three for larger flyering pushes, reflecting a grand-opening and ongoing-awareness model built around consistent, repeatable community touchpoints near each clinic rather than large one-off activations.

Air Fresh Marketing partnered with Qwick to execute a street team activation at SXSW in Austin, Texas. The engagement ran across the festival's peak days, March 10 and March 11, 2023, with Air Fresh Marketing fielding a team that grew from four to five brand ambassadors as the activation moved into its second day and festival traffic built. Air Fresh Marketing's brand ambassadors worked the streets around SXSW using guerilla marketing tactics to put the Qwick brand directly in front of festival attendees, rather than waiting for foot traffic to find a fixed booth. That mobile approach let the team cover more ground across the festival's dense downtown footprint and generate a higher volume of direct, one-on-one interactions than a stationary presence would allow. Over the two-day activation, conversations centered on brand awareness and Qwick's on-demand staffing model, a message tailored to an audience that included both SXSW attendees and the broader Austin service and hospitality workforce the festival draws each March. The short, high-intensity window meant staffing had to hold up under sustained foot traffic without a rotating crew, and Air Fresh Marketing kept the same core team in place across both days. The result was hundreds of direct interactions and heightened visibility for Qwick across one of the most crowded marketing environments in the country, delivered by a lean, mobile team rather than a large fixed footprint. Air Fresh Marketing's staffing model for the engagement reflected the same on-demand ethos Qwick's own brand is built around.

Air Fresh Marketing partnered with Starbucks to execute a dynamic brand activation in the coffee industry. Our team provided engaging promotional events that enhanced customer interaction and increased brand loyalty, ensuring a memorable experience that resonated with coffee lovers.

Air Fresh Marketing partnered with Solar Company to execute a comprehensive marketing activation focused on promoting solar energy solutions. Our team provided targeted outreach and engagement strategies to increase brand awareness and customer acquisition, ensuring a significant impact in the renewable energy market.

Air Fresh Marketing partnered with Topps to execute a fan engagement activation at the NHL All Star Beach Fest in Miami. The activation ran across three consecutive days, February 2 through February 4, 2023, with Air Fresh Marketing fielding a steady team of five brand ambassadors each day at Ft. Lauderdale Beach Park. The team worked the booth throughout the festival, combining brand ambassador engagement with hands-on booth support to introduce attendees to Topps and drive consumer education about the brand's product line. That on-site education effort was paired with app promotion, giving fans a direct path from a booth conversation to a digital download, and giveaway distribution that rewarded attendees for engaging with the brand rather than simply walking a promotional line. Held during one of the NHL's highest-traffic offseason fan events, the beach fest format meant staff worked outdoors across a sprawling festival footprint rather than a contained convention hall, requiring a team that could hold consistent energy and visibility across three full days of beachfront programming. Air Fresh Marketing kept team size steady at five ambassadors across all three days, giving Topps continuous coverage from the festival's opening hour through its close each day. The result was hundreds of direct fan interactions and strong demand for the exclusive giveaways Topps brought to the activation, delivered by a compact team working a high-traffic beachfront environment over the NHL All-Star weekend.

Conference and trade show staffing for Cortie Digital featuring tech demonstrations, lead capture, and B2B networking support.

Product launch and sampling campaign for Peelzon skincare featuring beauty consultants, in-store demonstrations, and influencer events.

Event staffing and promotional support for Brooklyn Magazine events including launch parties, cultural events, and brand partnerships. Among the recurring cultural programs Air Fresh Marketing staffed was a Movies in the Park outdoor screening series that ran through the summer of 2023, from mid-July through mid-September. The series moved between two of Brooklyn's largest green spaces, Prospect Park and McCarren Park, giving the program reach across both central and north Brooklyn neighborhoods over its run. Each screening was staffed with a two-person booth assistance team, handling on-site engagement and logistics for attendees settling in for the evening's film. Running the same two-person crew consistently across nine separate screening dates kept the on-the-ground experience uniform from one park and one week to the next, which matters for a recurring branded series where audiences return week after week. That kind of sustained, neighborhood-level presence is representative of the broader Brooklyn Magazine partnership, which has covered launch parties, cultural events, and brand partnerships across dozens of events. Whether the format is an outdoor movie night, a launch party, or a brand activation, Air Fresh Marketing staffs each touchpoint with the same attention to consistent, dependable coverage that keeps a media brand's live events running smoothly from one Brooklyn neighborhood to the next.

Air Fresh Marketing has provided brand activation and product sampling support for Merrell outdoor footwear, built around hiking events, trail activations, and direct engagement with outdoor enthusiasts. The Trail Tested campaign has centered on the Denver, Colorado market, a natural fit for a brand built around trail and hiking performance. Across the partnership, Air Fresh Marketing has supported more than 25 events and over 50 trail activations for Merrell, putting product directly in front of the outdoor community through hands on demonstrations and sampling. Those efforts have driven more than 10,000 product trials and over 100,000 brand engagements. Denver's access to nearby trailheads, foothills, and a large outdoor recreation community makes it a proving ground for footwear activations, letting Merrell reach hikers and trail runners where they already gather rather than relying on in-store sampling alone. Air Fresh Marketing's staffing approach for the program has emphasized brand ambassadors comfortable operating in outdoor, trail adjacent settings and able to speak knowledgeably about footwear performance in the field. The Merrell partnership reflects Air Fresh Marketing's broader capability in outdoor and sports brand activation: pairing product sampling with the kind of trail and event based engagement that resonates with an outdoor focused audience, sustained across dozens of activations in the Denver market.

Air Fresh Marketing partnered with Grubhub to enhance the brand's presence in New York City through targeted, on the ground activations in the competitive food delivery market. The engagement centered on restaurant catering street team services, putting brand ambassadors directly in front of the office workers, event planners, and local businesses that make up Grubhub's catering audience. Air Fresh Marketing's team focused on strategic outreach across New York City, driving customer engagement and building brand awareness through direct, in person interaction rather than passive advertising. The approach let Grubhub's catering business connect with prospective customers where they work and gather, reinforcing the brand at the point of decision. Restaurant catering programs call for a different cadence than one off consumer sampling: consistent presence, repeat visits to the same commercial corridors, and staff who can speak knowledgeably about a catering offering rather than a single product. Air Fresh Marketing structured its New York City street team around that cadence, prioritizing sustained outreach over a compressed activation window. The Grubhub partnership reflects Air Fresh Marketing's broader capability in market outreach and brand activation: dedicated street teams built around a specific vertical, in this case catering, and deployed consistently across a defined territory to build durable brand awareness over time.

Air Fresh Marketing ran a national sampling campaign for Premier Protein, combining in-store demos, gym activations, and health-focused event marketing into a single coordinated program. The campaign was built to reach health-conscious consumers wherever they already were, at the gym, in the grocery aisle, and at community fitness events, rather than relying on a single channel or a single moment. The in-store demo component put Air Fresh Marketing staff inside retail locations across the country, sampling product directly to shoppers at the shelf and answering questions about ingredients, protein content, and use cases. Running in parallel, gym activations placed staff inside fitness facilities to reach an audience already primed for a protein-focused product, pairing sampling with brand conversation in a setting where the product's core promise, fueling an active day, was immediately relevant. Air Fresh Marketing scaled the program to a national footprint in 2024, coordinating staffing, sampling, and activation logistics across thousands of retail locations and hundreds of gym partnerships. The campaign's reach extended into measurable shifts in purchase intent among consumers who sampled the product, with over a million samples distributed as part of the broader push. Across every channel, from the retail floor to the gym floor, the program stayed anchored to Premier Protein's core positioning as a health and nutrition brand built for people fueling an active lifestyle. Air Fresh Marketing coordinated staffing and logistics nationwide so the brand could show up consistently in the places its target consumer already spent time, rather than treating sampling as a one-off event.

Air Fresh Marketing built a national marketing partnership with Clif Bar, extending the brand's outdoor event sponsorships, athlete partnerships, and adventure sports activations to markets across the country. The program has grown to include more than 200 sponsored events and over 50 athlete partnerships, with more than 2 million product samples distributed and a combined social reach exceeding 50 million. On the ground, Air Fresh Marketing supplies the staffing and activation support Clif Bar needs at endurance and outdoor sporting events. One documented example is the Peachtree Road Race in Atlanta, Georgia, a Fourth of July road race where Air Fresh Marketing fielded a 17 person team to manage sampling and brand engagement along the course. The partnership reflects Air Fresh Marketing's approach to athlete adjacent and endurance sport marketing: coordinated staffing that shows up prepared, distributes product efficiently at high foot traffic checkpoints, and represents the brand consistently regardless of market size. Recruiting and managing teams for single day road races and multi day festival circuits alike keeps the sponsorship visible in the communities where target consumers train and compete. Under the Adventure Fueled campaign, Air Fresh Marketing continues to support Clif Bar's presence at outdoor and adventure sports events nationwide, pairing athlete partnerships with sampling activations that put product directly into the hands of active consumers.

US product launch campaign for Boss Coffee featuring street team activations, sampling events, and brand awareness campaigns in key urban markets. Air Fresh Marketing built the Boss Coffee launch around three coordinated service lines: street team activations to put the brand in front of people in high-traffic areas, sampling events to get product directly into consumers' hands, and broader brand awareness campaigns to extend reach beyond the sampling footprint itself. Denver, Colorado anchored the launch market, giving the campaign a concentrated urban base to build initial trial and visibility before the brand pushed into retail. The street team and sampling components worked together by design. Street teams generated foot traffic and attention in dense pedestrian corridors, while sampling events converted that attention into hands-on product trial, the combination that experiential launches rely on to move a new beverage brand from unknown to recognized in a single market. That structure supported over fifty logged launch events and more than one hundred thousand samples distributed to consumers. The launch also coincided with retail placement growth, with Boss Coffee reaching over one thousand retail points during the campaign window. Pairing street-level sampling with expanding retail availability meant that consumers who tried the product during an activation had a real path to finding it on shelves shortly after, reinforcing the launch rather than existing as a standalone marketing moment.

Residential property marketing and leasing support for Aimco featuring community events, prospect engagement, and brand ambassador programs. Air Fresh Marketing supported an Aimco community in Aurora, Colorado through a season of resident-facing programming in 2019. The engagement began with a furniture pickup and assembly assignment in Denver in late May, then moved into a recurring calendar of community events at the property: a Country Night in June, a Carnival in July, a Comedy Night in August, and a Halloween-season Movies in the Park screening in October. Staffing on these events ranged from one team member for logistics support up to four-person crews for the larger social gatherings. Each event was designed to keep current residents engaged with their community while giving prospective renters a reason to visit and experience the property firsthand. That combination of retention programming and prospect-facing activation is core to how Air Fresh Marketing approaches residential marketing: brand ambassadors staff the events, but the underlying goal is always leasing support, turning community touchpoints into lease conversions. The Aurora engagement is representative of the broader Aimco partnership across more than one hundred supported properties nationwide, where Air Fresh Marketing brings the same mix of community events, prospect engagement, and dedicated brand ambassador staffing to residential communities looking to build resident loyalty and fill vacancies.

Lyft partnered with Air Fresh Marketing to execute multi-market experiential activations across major cities including Chicago, Dallas, Denver, Los Angeles, Miami, and New York City, from June to September 2023. The program combined brand activation and event staffing to enhance visibility and engagement for Lyft in each market. Air Fresh Marketing built its staffing model around the demands of a national rideshare brand: teams capable of working independently across six different cities at once, representing the brand consistently whether the activation was a street level engagement or a larger public event tied to a local market. Coordinating six simultaneous markets over a four month window required Air Fresh Marketing to manage recruiting, training, and scheduling on a city by city basis while keeping brand messaging and execution standards aligned nationally. That coordination let Lyft run one cohesive campaign rather than six disconnected local efforts, with each market's team briefed on the same activation goals and brand guidelines even while operating independently day to day. Event staffing and brand activation were managed as a single, continuous service line across the program rather than two separate engagements, which let Air Fresh Marketing shift staffing emphasis toward whichever activation format, street level or event based, made the most sense in a given market at a given point in the campaign. The Lyft engagement reflects Air Fresh Marketing's capability at national scale: managing brand activation and event staffing simultaneously across major markets, coordinated centrally but executed locally in each city, from the West Coast to the East Coast within a single unified campaign.

MAC Cosmetics launched a national Powder Kiss campaign across major cities including Atlanta, Chicago, Dallas, Denver, Las Vegas, Los Angeles, Miami, New York City, and Honolulu. Air Fresh Marketing provided brand activation and experiential event staffing at MAC FSS, Macy's, Nordstrom, Ulta, and Bloomingdale's locations, delivering a consistent in-store experience that showcased the new product line. Air Fresh Marketing staffed 202 individual sampling assignments across a three day launch window, April 25 through April 27, 2019, reaching 94 distinct retail locations. Coverage extended beyond MAC's own free standing stores to counters inside Macy's, Nordstrom, Dillard's, Bloomingdale's, Ulta, Belk, and Saks Fifth Avenue, plus MAC's Canadian free standing stores in Mississauga, Ontario and Edmonton, Alberta. Each location was staffed by one brand ambassador running the Powder Kiss sampling activation for the full three day window, with many locations covered on all three days to keep the product experience consistent through the campaign. That single day, single staff model repeated across dozens of markets simultaneously is what made a genuinely national retail activation possible on a compressed timeline. The scale of the Powder Kiss launch, roughly 200 staffed sampling assignments spanning department stores, specialty beauty retailers, and MAC's own doors across nine major cities and beyond, demonstrates Air Fresh Marketing's capacity to execute synchronized, multi retailer activations at national scale.

Air Fresh Marketing executed a national street marketing campaign for Adidas, deploying brand ambassadors outside sporting events, running clubs, and urban basketball courts. Our teams distributed exclusive promo codes, ran on-the-spot shoe fitting experiences, and created pop-up engagement zones that brought the Adidas brand directly to athletes and sneakerheads on the streets. The program ran across multiple years, with logged activations from February 2014 through November 2018. It included recurring Adidas Golden Stripes youth soccer camp activations in Azusa, California, Lawrence, Kansas, and Orlando, Florida, each staffed with five-person teams handling on-site engagement and gear distribution. The street team also supported the Adidas Footlocker Managers Meeting at the Caribe Royale Hotel and Convention Center in Orlando, a thirteen-person deployment, and a branded activation in New York's SoHo neighborhood on Crosby Street. Endurance and collegiate sports were part of the mix as well. Air Fresh Marketing staffed multi-day coverage of the Boston Marathon in April 2014 from a base near Huntington Ave, and ran a three-day Winter Music Conference presence in Miami with seven to nine team members per day. The largest single deployment came at the 7x7 Football Tournament in College Station, Texas, where a twenty-four to twenty-five person crew worked all three tournament days. In total, the archive documents twenty-three separate Adidas activations spanning nine states, from pop-up shoe fittings and promo code drops to youth sports camps and retail management meetings. This breadth reflects the flexible, on-demand staffing model Air Fresh Marketing built for Adidas, scaling crews from single-person photo activations up to two-dozen-person tournament deployments as each engagement required.

Air Fresh Marketing ran a recurring street team program for Visible wireless across a full season, combining festival activations, food truck tour stops, campus events, and convention crowds into a single sustained push rather than a handful of isolated appearances. The program ran nationwide, giving Visible a consistent street-level presence in markets across the country rather than concentrating effort in one city or region. Teams built around guerrilla street marketing tactics moved through high-traffic environments where potential customers already gathered, from festival grounds to college campuses, engaging passersby directly rather than relying on a fixed storefront or booth. Pop-up sign-up stations gave the street teams a way to convert those conversations into action on the spot, letting attendees sign up for the digital-first carrier without needing to visit a retail location later. Across more than 50 events staffed over the course of the season, Air Fresh Marketing kept crews in the field week after week, treating the program as an ongoing campaign rather than a series of standalone activations. That cadence let the brand build repeated visibility with the same regional audiences over time, reinforcing the brand's simple, digital-first message through familiarity rather than a single first impression. The campus activation component in particular gave Visible access to a young, digitally native audience already comfortable switching carriers for a simpler, more transparent offering. Air Fresh Marketing's street teams carried that message consistently across every stop on the season-long circuit, from festival grounds and food truck lines to campus quads and convention floors.

Beacon Capital partners with Air Fresh Marketing to run a year-round tenant experience program across its office properties nationwide. Since October 2025, our teams have produced and staffed more than 20 on-site events at eight buildings in seven cities, including 1 N Dearborn in Chicago, Tabor Center and 1700 Broadway in Denver, properties in Pasadena and Glendale, 1999 Harrison Street in Oakland, Met Park in Seattle, and 53 State Street in Boston. The calendar is built around seasonal, food-forward pop-ups that give tenants a reason to gather: rum and chocolate tastings, powder prep ski tune-ups, Halloween popcorn pop-ups, a coffee house takeover, cookies and cocoa for the holidays, a nutrition kickoff for the new year, cannoli and St. Patrick's Day pop-ups, and a mental health awareness fair. Each event is staffed by trained brand ambassadors and event hosts who handle setup, sampling, vendor coordination and teardown. Every activation is documented in the field with photography and recaps, with more than 400 event photos archived across the program to date. Property teams hand the amenity calendar to one partner and get consistent, professional execution in every market.

Air Fresh Marketing executed a comprehensive brand ambassador campaign for Libon's NYC market expansion, targeting the vibrant Brooklyn and Bronx communities. Our diverse team of locally-sourced brand ambassadors conducted grassroots outreach, engaging residents through neighborhood activations, community events, and one-on-one consumer interactions. The campaign successfully introduced Libon to thousands of new potential users while building authentic connections within these culturally rich neighborhoods.

Air Fresh Marketing partnered with Baja Brewing to execute a beer sampling activation in Las Vegas and San Diego at Northgate Market locations. The Northgate Market program ran as a recurring sampling schedule through the first half of 2025, with documented visits in January, February, and May. Each stop was staffed with a single brand ambassador conducting in-store beer sampling, and the schedule covered a wide swath of Southern California Northgate Market locations, including stores in San Diego, Chula Vista, Long Beach, Culver City, Norwalk, Santa Ana, Buena Park, Anaheim, Fontana, Riverside, Costa Mesa, Vista, South Gate, and La Habra. January alone saw sampling events staffed on six separate dates across more than a dozen store locations, giving the brand consistent, store-level visibility during the campaign's most active stretch. That cadence continued into February and picked back up in May, keeping Baja Brewing in front of Northgate Market shoppers over a sustained window rather than a single sampling weekend. By pairing a single dedicated retailer partner with a lean, repeatable one-person staffing model per store, Air Fresh Marketing was able to scale the Baja Brewing sampling program across dozens of individual store visits without losing consistency from one location to the next. The single-market, single-retailer structure also made the program easy to repeat. Because every stop followed the same format, one ambassador, one Northgate Market storefront, one sampling shift, Air Fresh Marketing could add new store dates to the schedule with minimal ramp-up, which is how a fourteen-store January stretch grew into a program still adding new Northgate Market visits by May.

Hodde Bros needed boots-on-the-ground support to introduce Peelz California Mandarins to shoppers at grocery retail during peak citrus season, running a branded mobile sampling tour from a custom Peelz food truck outfitted with a spin-to-win prize wheel, photo props, and oversized fruit displays. Air Fresh Marketing staffed the tour across grocery chains including Hannaford, Publix, Market Basket, Price Chopper, Kroger, Harps, Walmart, and Schnucks, deploying brand ambassadors in branded Peelz apparel to run sampling, prize wheel activity, and photo moments at each stop. The route opened with a ten-day run at a single Scarborough, Maine Hannaford from late November into early December 2023, then moved into New Hampshire and Massachusetts stops in Haverhill, Hudson, and Hanover before working through New York locations including a Price Choppers in Schenectady and stops in Tonawanda and Hamburg through late December. The tour resumed in late January 2024 with a six-stop Connecticut swing covering Westport, Fairfield, Bloomfield, Newington, Waterbury, and Wallingford. From there the route moved in regional clusters, working Gastonia, NC locations near Charlotte in February, an Atlanta-area Publix, a Memphis Kroger, and Mississippi stops in Oxford, Tupelo, Richland, and Brandon in March, followed by Fort Smith and Fayetteville, AR, including a Walmart location, and a St. Louis-area run of five Schnucks and independent grocery stops between March 27 and 29. Lean two-person teams handled each activation in parking lots and storefronts throughout. The tour ran in waves from late November 2023 through early June 2024, covering both coastal grocery corridors and Southern and Midwestern retail stops, with a final stretch of inventory management shifts in late May and early June closing out the program. Across 51 activations in 29 cities, Air Fresh Marketing gave Hodde Bros a consistent, recognizable presence for Peelz at retail across a wide swath of the country.

Air Fresh Marketing supported The Woobles' sampling tour, branded internally as the Woobles Wagon Tour, to promote the company's offerings and build direct consumer interaction. The tour approach put the brand in front of consumers in person rather than relying solely on retail shelf presence or digital advertising, giving The Woobles a way to introduce its products through hands-on sampling and conversation. On June 28, 2025, Air Fresh Marketing staffed the Woobles Wagon Tour with a two-person team handling on-site sampling and consumer engagement. The compact team structure reflected the tour's mobile, wagon-based format, built for a lean crew that could manage sampling, product education, and attendee interaction without the overhead of a large fixed booth. The initiative centered on direct, face-to-face product introduction, letting consumers sample and ask questions about The Woobles' offerings in a single interaction rather than encountering the brand passively through a shelf display or an ad. That format tends to leave a stronger impression for a consumer brands company still building recognition, since a live sampling conversation creates a memory a passive touchpoint cannot. The tour showcased The Woobles' products and generated increased consumer interest and engagement, consistent with the direct, personal nature of the wagon-based sampling format. Air Fresh Marketing's on-site team gave The Woobles a repeatable, mobile activation model that can extend to additional stops and markets as the brand continues to build its consumer base.

Air Fresh Marketing partnered with Bio Me to execute a sampling activation on December 3, 2024. Our team provided key services to enhance brand visibility and engage potential customers effectively.

Air Fresh Marketing partnered with Cortland Apartments to execute a brand activation pop-up event for the Atlanta Braves in September 2024. Our team provided comprehensive event staffing and experiential event support, successfully enhancing brand visibility and engagement in the real estate market.

Air Fresh Marketing partnered with ComplexCon to execute brand activation and experiential event staffing for ComplexCon Las Vegas at the Las Vegas Convention Center's West Hall. The engagement included an in-person training session on November 15, 2024, followed by two consecutive convention days, November 16 and 17, with on-site teams of 14 brand ambassadors supporting the show floor each day. Beyond ComplexCon itself, Air Fresh Marketing's relationship with Complex has expanded into a broader multi-market activation program. The team has since supported Complex affiliated activations tied to a Formula One event in Las Vegas, including a residency at Encore at The Wynn, an Art Basel retail pop-up in Miami Beach, a retail pop-up in New Orleans, All Star Weekend activation assistance in San Francisco at Terra Gallery, and Complex's Family Style Food Festival in Brooklyn, New York. In total, Air Fresh Marketing has staffed 26 documented events for Complex between November 2024 and May 2025, deploying teams ranging from 3 to 40 people depending on the scale of each activation, across nine markets. The Brooklyn Family Style Food Festival alone drew a peak team of 40 staff members during its multi day run in May 2025. This track record reflects the flexibility Air Fresh Marketing brings to entertainment and lifestyle brand partners: scaling staffing up or down by market, coordinating multi day residencies, and supporting activations tied to major cultural moments, from streetwear conventions to motorsport hospitality to food festivals.

Air Fresh Marketing partnered with Get Neer to execute brand activation and street team marketing in the beauty and skincare space, using the high foot traffic generated by the Chicago MidWinter Dental Conference at McCormick Place as a launch point for the campaign. The team provided engaging street team promotions that increased brand awareness and interaction throughout the event. Air Fresh Marketing staffed the activation across two consecutive event days, February 20 and 21, 2025, at McCormick Place South Building in Chicago. Team sizes ranged from 6 to 17 brand ambassadors depending on the day, for a combined total of 29 staffing assignments across the two day push. Working the perimeter of one of the country's largest convention venues gave Get Neer's street team direct access to a dense, concentrated crowd without competing for space on the show floor itself. Air Fresh Marketing's ability to scale team size day to day, from a smaller six person crew to a larger 17 person deployment, let the brand match staffing to expected foot traffic in real time, including a notably larger crew on the conference's opening day. McCormick Place draws tens of thousands of dental professionals to Chicago each February, and its South Building entrances see heavy pedestrian traffic well beyond the conference's official attendee list. Positioning brand ambassadors along that perimeter let Get Neer reach a broader public audience passing through the area, not just conference registrants, over the two day window. The Chicago engagement reflects the broader street team and experiential marketing services Air Fresh Marketing provides: brand ambassadors deployed at scale around major public gatherings, generating consumer interaction and awareness even outside the official event footprint.

Air Fresh Marketing partnered with Hard Rock Miami to execute a street team marketing campaign from March 6 to March 29, 2025. The team engaged directly with the community to enhance brand visibility and drive local engagement, creating buzz around the Hard Rock experience in downtown Miami. The campaign centered on the Hard Rock Cafe location at 401 Biscayne Boulevard, with Air Fresh Marketing documenting ten separate flyering days across the nearly four week run, spaced through early, mid, and late March. Each shift was staffed by a dedicated brand ambassador working the surrounding foot traffic to distribute flyers and drive awareness of the Hard Rock Cafe. Running flyering coverage steadily across ten days over more than three weeks, rather than concentrating effort into a single weekend, gave Hard Rock Miami consistent visibility with both tourists and local foot traffic in a high density downtown corridor. Air Fresh Marketing managed the day to day scheduling so the presence stayed active without requiring a large team on any single shift, and Biscayne Boulevard's steady mix of cruise passengers, downtown workers, and tourists meant each shift reached a slightly different slice of the local audience. The Hard Rock Miami engagement illustrates Air Fresh Marketing's approach to sustained, location based street team work: consistent single location coverage over an extended window, staffed one ambassador at a time, built to keep a landmark venue visible to the flow of people passing through downtown Miami every day.

GoPuff engaged Air Fresh Marketing for brand activation in the Colorado market, executing a campaign that enhanced brand visibility and engagement through strategic outreach and direct consumer interaction with residents in a growing delivery territory. Air Fresh Marketing has documented on the ground activity for GoPuff in Fort Collins, Colorado, including a street team presence at the Colorado Brewers Festival on June 23, 2018, and a dedicated GoPuff street team the following week, on June 26, 2018. Small, focused teams of two to three brand ambassadors worked each activation, engaging festival attendees and local residents directly rather than relying on broad-based advertising. The Fort Collins activations show Air Fresh Marketing's approach to regional expansion work: pairing a national delivery brand with local events already drawing the right audience, in this case a community brewers festival, to introduce the service to new users without building a standalone activation from scratch. Working a recurring local festival alongside a dedicated street team gave GoPuff two different entry points into the same market within the span of a week. Across the Colorado market, Air Fresh Marketing's outreach for GoPuff combined efficient, right sized staffing with placement at high relevance local gatherings, connecting the brand with its target audience in a growing Front Range market. That lean, opportunity-driven staffing model has continued to inform how Air Fresh Marketing approaches new-market launches for delivery and technology brands.

Avail Car Sharing partnered with our team to execute a brand activation campaign in Chicago. Over three days, we provided brand ambassadors and street team promotions to enhance visibility and engagement, effectively driving brand awareness in the local market. The activation took place at Taste of Randolph, the West Loop street festival on Randolph Street, running June 16 through 18. Air Fresh Marketing staffed the booth with a two-person brand ambassador team each day, engaging festival foot traffic over the full three-day run rather than a single one-off appearance. Positioning Avail Car Sharing at a dense neighborhood food and culture festival put the brand in front of exactly the kind of urban, car-light audience that car sharing services are built for: residents and visitors moving through the West Loop on foot who represent prospective members. Consistent staffing across all three festival days meant the brand had a presence at both the weekday opening and the busier weekend crowds. This engagement reflects Air Fresh Marketing's approach to single-market activations: rather than spreading thin across a city, concentrate a small, consistent team at one high-traffic event and staff it fully for the length of the event, from opening day through closing day. That model, a compact team fully committed to one event rather than a large team spread across several smaller ones, is what let Avail Car Sharing show up with the same two brand ambassadors and the same booth presence on the festival's opening Friday, its middle Saturday, and its closing Sunday, giving the Chicago activation a consistent face across the entire West Loop weekend.

Air Fresh Marketing partnered with Kendra Scott to execute a recurring street team promotion built around the brand's Santa Event activation, enhancing brand visibility and community engagement at high traffic sports and retail venues across Texas. The program has run across three holiday seasons, from November 2022 through December 2024, staffing Santa Events at UT football and basketball games in Austin, Houston Rockets and San Antonio Spurs games at Toyota Center, an AT&T Stadium activation in Arlington, and a four day Yellow Santa Event at the Kendra Scott flagship store in Austin in December 2024. Air Fresh Marketing has fielded 11 documented event days for the program. Team sizes flexed with venue scale, from 5 staff at a smaller stadium activation up to 21 at a Rockets versus Spurs game in Houston, with the flagship store events in Austin drawing consistent 9 to 10 person teams over four consecutive days. That range let Kendra Scott match staffing to each venue's foot traffic, from major professional and college sports arenas down to a single retail location, without over- or under-staffing any single date. Anchoring the Santa Event around university and professional sports calendars in Texas, Kendra Scott's home state, has given the brand a recurring, recognizable seasonal touchpoint with sports fans and shoppers alike, one that Air Fresh Marketing has staffed consistently year over year.

Air Fresh Marketing partnered with American Bike Ride to execute event staffing from March 8, 2025, to August 11, 2025. Our team provided essential support to ensure a seamless and engaging experience during the event, effectively enhancing participant interaction and satisfaction. That 2025 season opened with two days of booth assistance at the Philly Bike Expo inside the Pennsylvania Convention Center on March 8 and 9, and closed out with booth support at the Ardmore Rock & Ride in Ardmore, Pennsylvania on August 10. In between, Air Fresh Marketing staffed the Dallas Arts Weekend Bike Ride across two days in April, the Five Boro Bike Tour in New York City in May, Bike to Work Day booth assistance in Washington, DC, and a Fan Zone activation for the Dallas Bike Ride at Cotton Bowl Stadium. This 2025 program built on event support that Air Fresh Marketing had already been providing since spring 2024, including Bike to Work Day energizer stations in Philadelphia at the Penn Museum, the Tour de Frederick ride in Walkersville, Maryland, the DC Summertime Ride, and repeated poster and flyer distribution runs through Washington, DC and Philadelphia ahead of ride days. Across both markets, staffing was typically lean and mobile, one to two team members per event, matched to the pop-up nature of booth assistance, asset pickup, and on-course support that bike ride organizers need. The result was consistent, dependable coverage across a growing multi-city ride calendar spanning Pennsylvania, Maryland, Washington DC, Texas, and New York.