Case summary
- Client
- Baja Brewing
- Markets
- Southern California
- Staff
- Not stated
- Dates
- January - May 2025
- Results
- 18 Store Locations
Overview
Air Fresh Marketing partnered with Baja Brewing to execute a beer sampling activation at 18 Northgate Market stores in 14 Southern California cities from January to May 2025. The Northgate Market program ran as a recurring sampling schedule through the first half of 2025, with documented visits in January, February, and May. Each stop was staffed with a single brand ambassador conducting in-store beer sampling, and the schedule covered a wide swath of Southern California Northgate Market locations, including stores in San Diego, Chula Vista, Long Beach, Culver City, Norwalk, Santa Ana, Buena Park, Anaheim, Fontana, Riverside, Costa Mesa, Vista, South Gate, and La Habra. January alone saw sampling events staffed on seven separate dates across more than a dozen store locations, giving the brand consistent, store-level visibility during the campaign's most active stretch. That cadence continued into February and picked back up in May, keeping Baja Brewing in front of Northgate Market shoppers over a sustained window rather than a single sampling weekend. By pairing a single dedicated retailer partner with a lean, repeatable one-person staffing model per store, Air Fresh Marketing was able to scale the Baja Brewing sampling program across dozens of individual store visits without losing consistency from one location to the next. The single-market, single-retailer structure also made the program easy to repeat. Because every stop followed the same format, one ambassador, one Northgate Market storefront, one sampling shift, Air Fresh Marketing could add new store dates to the schedule with minimal ramp-up, which is how a fourteen-store January stretch grew into a program still adding new Northgate Market visits by May.
Campaign Gallery
Project Details
Services
Date
January - May 2025
Markets
Southern California
Related Case Studies
Skinny Mixes - NYC Street Sampling Blitz
Air Fresh Marketing deployed a street sampling squad across Manhattan to put Skinny Mixes directly in consumers hands. Our ambassadors hit Union Square, Times Square, and SoHo with branded coolers and mobile sampling stations, creating high-energy interactions that drove immediate product trial and social media buzz. The blitz format was built for density: small, fast-moving teams positioned in the highest foot-traffic corridors in the city, sampling continuously and steering every interaction toward trial and a social post. No booth, no waiting for the crowd to come to us, the team went to the crowd. The numbers tell the story: more than 15,000 samples distributed, over 8,000 direct consumer interactions, and 500+ social media posts generated around the activation. For a challenger beverage brand, that is a full market introduction executed at street level in a matter of days.
1800 Tequila - NBA All-Star Weekend
1800 Tequila brought Air Fresh Marketing in to staff and support its brand activation during NBA All-Star Weekend 2025 in San Francisco, one of the most competitive brand environments on the sports calendar. The activation ran at Terra Gallery, where an invitation-heavy crowd of athletes, media, and tastemakers set a high bar for how a premium spirits brand needed to show up. Air Fresh provided the experiential event staff behind the activation: polished, spirits-experienced ambassadors handling guest engagement, sampling activation, and brand presentation at the event. At an event where every major brand is fighting for the same attention, the difference is the people on the floor, and our team kept 1800 Tequila premium, personal, and poured. The activation gave 1800 Tequila a controlled, high-touch brand moment inside the biggest basketball weekend of the year, the kind of environment where trained staff are not a support function but the experience itself.
Baja Brewing - Beer Sampling
Air Fresh Marketing partnered with Baja Brewing to execute a beer sampling activation at 18 Northgate Market stores in 14 Southern California cities from January to May 2025. Our team provided brand ambassadors and event staffing to drive engagement and enhance brand awareness, ensuring a memorable experience for attendees. The Northgate Market program ran as a recurring sampling schedule through the first half of 2025, with documented visits in January, February, and May. Each stop was staffed with a single brand ambassador conducting in-store beer sampling, and the schedule covered a wide swath of Southern California Northgate Market locations, including stores in San Diego, Chula Vista, Long Beach, Culver City, Norwalk, Santa Ana, Buena Park, Anaheim, Fontana, Riverside, Costa Mesa, Vista, South Gate, and La Habra. January alone saw sampling events staffed on seven separate dates across more than a dozen store locations, giving the brand consistent, store-level visibility during the campaign's most active stretch. That cadence continued into February and picked back up in May, keeping Baja Brewing in front of Northgate Market shoppers over a sustained window rather than a single sampling weekend. By pairing a single dedicated retailer partner with a lean, repeatable one-person staffing model per store, Air Fresh Marketing was able to scale the Baja Brewing sampling program across dozens of individual store visits without losing consistency from one location to the next.
See Similar Results
Explore more proof that our approach delivers measurable outcomes for brands like yours.