Results at a Glance
Overview
Air Fresh Marketing partnered with Kendra Scott to execute a recurring street team promotion built around the brand's Santa Event activation, enhancing brand visibility and community engagement at high traffic sports and retail venues across Texas. The program has run across three holiday seasons, from November 2022 through December 2024, staffing Santa Events at UT football and basketball games in Austin, Houston Rockets and San Antonio Spurs games at Toyota Center, an AT&T Stadium activation in Arlington, and a four day Yellow Santa Event at the Kendra Scott flagship store in Austin in December 2024. Air Fresh Marketing has fielded 11 documented event days for the program. Team sizes flexed with venue scale, from 5 staff at a smaller stadium activation up to 21 at a Rockets versus Spurs game in Houston, with the flagship store events in Austin drawing consistent 9 to 10 person teams over four consecutive days. That range let Kendra Scott match staffing to each venue's foot traffic, from major professional and college sports arenas down to a single retail location, without over- or under-staffing any single date. Anchoring the Santa Event around university and professional sports calendars in Texas, Kendra Scott's home state, has given the brand a recurring, recognizable seasonal touchpoint with sports fans and shoppers alike, one that Air Fresh Marketing has staffed consistently year over year.
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