Air Fresh Marketing vs Sparks
A side-by-side look at what each agency publishes about itself, so you can check fit for your program.
Published facts, side by side
| Air Fresh Marketing | Sparks | |
|---|---|---|
| Headquarters | Denver, Colorado source | 2828 Charter Road, Philadelphia, PA 19154 (labeled HQ) source |
| Founded | 2008 source | Not stated publicly |
| Services they list | Brand ambassadors, event staffing, street teams, product sampling, trade show staffing, experiential marketing source | Experiential strategy, creative/design, content, creative technology, fabrication & logistics, event production, registration/housing, sponsorship activations, measurement, AV/general contracting source |
| Coverage (as stated) | 200+ US cities source | 14 offices and hundreds of venues worldwide; US offices plus Paris, London, Kenilworth (UK) source |
| Staff or network size (as stated) | 20,000+ brand ambassadors source | Not stated publicly |
| Published pricing | Yes: brand ambassadors $48-$75/hr, trade show staff and field managers $55-$75/hr, 4-hour minimum (planning ranges) source | No public rate card found source |
| What they emphasize | GPS-verified check-ins, a live client portal and reviewed event recaps source | Trade show exhibits with in-house US fabrication facilities; 5,000+ projects annually for 700+ clients source |
| Staffing model (as stated) | 1099 contractors or W-2 employees depending on state and program; COI available source | Not stated publicly |
By its own description, Sparks is a Philadelphia-based exhibits and brand experience agency, part of The Freeman Company, with in-house fabrication and event production.
How we compare agencies
- Services
The service categories each agency lists on its own site.
- Coverage
Markets or nationwide reach as each agency states it, not our estimate.
- Proof
Named, published case studies or client work we can link to.
- Pricing transparency
Whether the agency publishes rates or planning ranges on its site.
- Reporting
What each agency says it provides after an event (check-ins, photos, recaps).
- Staffing model
Only what each agency states publicly about employment or contractor models.
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