September 16, 2023 · 8 min read
School and Campus Marketing
Young consumers. Formation years. Brand loyalty starts here.
Students are forming brand preferences that will last decades. Reaching them in educational environments requires understanding policies, channels, and age-appropriate approaches.
K-12 vs. Higher Ed
K-12: Highly regulated, parent-focused, limited commercial access.
College/University: More open, direct student access, diverse channels.
College Campus Channels
- Student centers: High-traffic gathering spaces
- Dining halls: Captive audience at meals
- Campus events: Move-in, homecoming, welcome week
- Athletic events: Sports crowds
- Greek life: Fraternity and sorority events
- Career fairs: Professional recruitment
K-12 Opportunities
- PTA/PTO events
- Sports and extracurriculars
- Back-to-school events
- Health and wellness fairs
Product Categories
- Technology and electronics
- Food and beverage
- Personal care
- Financial services (college)
- Career/professional services
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