Results at a Glance
Overview
Air Fresh Marketing mobilized a high-energy urban brand ambassador squad to blanket NYC's East Village for the Buffalo Wild Wings GO! launch. Our street teams hit every block — distributing menus, offering exclusive opening-day deals, and creating pop-up engagement stations at busy intersections. The campaign combined classic guerrilla flyering with modern QR-code-driven digital engagement to drive immediate foot traffic.
Campaign Gallery

Project Details
Services
Date
September 2024
Markets
New York City
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