Case study ยท Consumer electronics

Canon: IVY CLIQ national campus tour, 40 schools

101
Campus activations
40
Campuses
4 years
Program run, 2017 to 2020
Client
Canon
Industry
Consumer electronics
Markets
40 campuses nationwide, including UCLA, USC, NYU, Ohio State, Penn State, Michigan State, Purdue, Duke and Georgia Tech
Dates
2017 to 2020
Team
Campus brand ambassador teams at each stop
Services
Campus marketing, Product demos, Brand ambassadors

The ask

Canon wanted college students to hold an IVY CLIQ instant camera, not just see an ad for one. They needed the same hands-on demo to run well on dozens of campuses, year after year.

What we did

  1. 1

    Recruit and train

    Staffed every campus stop with brand ambassadors briefed on the camera, the demo and the contest rules.

  2. 2

    On site

    Ran hands-on demos, photo-op walls and giveaways. Students shot a photo, printed it on the spot and kept it.

  3. 3

    Reporting

    Logged every activation by campus and date, so the brand could see the tour by school and by year.

Results

  • 101
    Campus activations
  • 40
    Campuses
  • 4 years
    Program run, 2017 to 2020

Photos from the program

Canon IVY CLIQ campus demo table
Students at a Canon IVY CLIQ campus activation
Canon IVY CLIQ photo wall on campus
Brand ambassador demoing the IVY CLIQ camera
Instant prints from the Canon campus tour
Canon IVY CLIQ campus tour booth

Every program like this one comes with field photos and a recap your team can share. See a sample recap.

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