Results at a Glance
Overview
Air Fresh Marketing built a national marketing partnership with Clif Bar, extending the brand's outdoor event sponsorships, athlete partnerships, and adventure sports activations to markets across the country. The program has grown to include more than 200 sponsored events and over 50 athlete partnerships, with more than 2 million product samples distributed and a combined social reach exceeding 50 million. On the ground, Air Fresh Marketing supplies the staffing and activation support Clif Bar needs at endurance and outdoor sporting events. One documented example is the Peachtree Road Race in Atlanta, Georgia, a Fourth of July road race where Air Fresh Marketing fielded a 17 person team to manage sampling and brand engagement along the course. The partnership reflects Air Fresh Marketing's approach to athlete adjacent and endurance sport marketing: coordinated staffing that shows up prepared, distributes product efficiently at high foot traffic checkpoints, and represents the brand consistently regardless of market size. Recruiting and managing teams for single day road races and multi day festival circuits alike keeps the sponsorship visible in the communities where target consumers train and compete. Under the Adventure Fueled campaign, Air Fresh Marketing continues to support Clif Bar's presence at outdoor and adventure sports events nationwide, pairing athlete partnerships with sampling activations that put product directly into the hands of active consumers.
Campaign Gallery
Project Details
Services
Date
2024
Markets
Nationwide
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