Case study ยท Telecommunications

A national telecom brand: seven years of community outreach in Phoenix

51
Activations over 46 event dates
127
Staff placements
7 years
Program run, 2018 to 2025
Client
A national telecom brand
Industry
Telecommunications
Markets
Phoenix, Glendale, Scottsdale, Avondale, Tolleson and Chandler, AZ, plus Las Vegas, NV
Dates
September 2018 to August 2025
Team
Up to 25 people on large days. Two- and three-person flyer teams.
Services
Community outreach, Brand ambassadors, Door-to-door flyer teams

The ask

The client needed a steady, trusted presence where Phoenix-area families already gather: schools, parks and community events. The goal was to connect families with internet access and technology resources.

What we did

  1. 1

    Recruit and train

    Built a local Phoenix roster that came back year after year, so families saw familiar faces.

  2. 2

    On site

    Staffed branded booths at school wellness fairs, back-to-school nights, Dia de Muertos celebrations, Boys and Girls Club events and science festivals. Ran multi-day door flyer pushes through Phoenix neighborhoods.

  3. 3

    Reporting

    Logged every activation, date and staff placement, with photos from the field across the full program.

Results

  • 51
    Activations over 46 event dates
  • 127
    Staff placements
  • 7 years
    Program run, 2018 to 2025

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