Results at a Glance
Overview
Air Fresh Marketing partnered with Katjes USA Inc. to execute brand activation and sampling staffing at the Sweets & Snacks trade show, supporting the brand across its multi year run in both Chicago and Indianapolis. The team provided experiential event staffing that engaged attendees and built visibility for Katjes' European candy line at each show. The relationship spans four consecutive years of Sweets & Snacks coverage: three days at Chicago's McCormick Place in May 2022, three more days there in May 2023, then three days each in Indianapolis in May 2024 and May 2025 following the show's relocation. Air Fresh Marketing staffed each show with a two person sampling team, totaling 15 documented event days across the partnership. Beyond Sweets & Snacks, Air Fresh Marketing has supported Katjes at additional trade shows, including the KeHE Summer Show at the Salt Palace Convention Center in Salt Lake City in February 2024 and Natural Products Expo West in Anaheim, California, in March 2024, extending the brand's reach into additional buyer and retailer audiences. Consistent staffing across multiple shows and multiple years has let Katjes maintain a recognizable presence on the trade show circuit without rebuilding its activation approach each season. Air Fresh Marketing's continuity, the same reliable format deployed year over year, has made the Sweets & Snacks program a repeatable part of Katjes' annual trade show calendar.
Campaign Gallery
Project Details
Services
Date
May 2024
Markets
Chicago, Indianapolis
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