Overview
Lyft needed boots on the ground in 6 major markets to drive app downloads and rider acquisition during peak summer season. Air Fresh coordinated a 4-month campaign deploying street teams across Chicago, Dallas, Denver, Los Angeles, Miami, and NYC - hitting festivals, sporting events, and high-traffic locations. Our teams distributed 50,000+ promo codes, drove 12,000+ new app downloads, and generated 25,000+ direct consumer engagements. The campaign delivered a $2.30 cost-per-acquisition - 40% below Lyft's digital-only benchmarks.
Campaign Gallery
Project Details
Services
Date
June-September 2023
Markets
Chicago, Dallas, Denver, Los Angeles, Miami, New York City
Related Case Studies
Libon NYC Brand Ambassador Launch Campaign
Air Fresh Marketing executed a comprehensive brand ambassador campaign for Libon's NYC market expansion, targeting the vibrant Brooklyn and Bronx communities. Our diverse team of locally-sourced brand ambassadors conducted grassroots outreach, engaging residents through neighborhood activations, community events, and one-on-one consumer interactions. The campaign successfully introduced Libon to thousands of new potential users while building authentic connections within these culturally rich neighborhoods.
Microsoft - NRF Conference
Microsoft needed flawless execution for their presence at NRF, the world's largest retail conference. Air Fresh deployed a team of 15 trained brand ambassadors to manage guest experience across Microsoft's 10,000+ sq ft exhibition space at the Javits Center. Our team handled VIP meeting coordination, product demo scheduling, attendee flow management, and real-time support for Microsoft executives - resulting in their smoothest NRF activation to date and a multi-year partnership.
TED Conference Staffing
Air Fresh Marketing partnered with TED to execute event staffing for the TED Conference in Atlanta. Our team provided comprehensive guest experience support across multiple venues including Pullman Yards, ensuring smooth check-in, badge distribution, attendee flow management, refuel area staffing, and VIP arrival support throughout the event.
Ready to Create Your Success Story?
Let's discuss how we can help achieve similar results for your brand.