Results at a Glance
Overview
The brief: drive more booth traffic, capture more data, and create real energy on the trade show floor at OR Snow Show 2022. We designed a high-energy speed challenge built around a live leaderboard — a custom activation that turned a standard trade show booth into the loudest spot at the show.
One 50" 4K interactive kiosk. Custom pressure-sensitive foot pads. A live leaderboard driving competitive energy all day. Prizes for top finishers, digital vouchers for every participant, and email capture built into the experience from the first tap.
A booth that draws a crowd
Trade show booths compete for attention. Most lose. We built something that wins by turning passive foot traffic into active competition.
One player steps up. They enter their email. They race the clock to post their best time. The crowd watches. A live leaderboard tracks the top scores throughout the show — top finishers win a top-tier prize. Every participant gets a digital voucher that drives them to Merrell's site or store after the show ends.
The result: a steady stream of new faces all day, each one trying to knock the top score off the board.
The Experience
Welcome
The kiosk catches attention with bold Merrell branding and a clear prize call-out. "Win a pair of Moab Speed GORE-TEX." One tap to start.
Data Capture
Quick name and email entry on a responsive touchscreen. Designed to take seconds, not minutes. Every attendee becomes a marketing-qualified lead.
The Race
One player steps onto the foot pads. A live step counter tracks their progress on the 50" screen. The leaderboard updates in real time — every new attempt draws a crowd watching to see if the top score falls.
The Reward
Top leaderboard finishers win a top-tier prize. Every participant walks away with a digital voucher and Merrell has a new email in their CRM.
Built for results
Data Capture
Every interaction added a verified email to the client's marketing list, tied to a real moment of brand engagement.
Gamification
Competition turned a passive booth into a magnet. Attendees came back to watch, came back to play, came back to bring friends.
Rewards & Discounts
Digital vouchers drove post-show traffic to online and in-store channels, extending the activation's value beyond the trade show floor.
Email Automation
Every entry triggered an automated follow-up sequence, keeping the brand top of mind in the days after the show.
Custom hardware, custom software
We designed and built a custom vending machine housing a 50" 4K touchscreen display — from the ground up. Pressure-sensitive foot pads on the ground. Branded chassis with a 360° graphic wrap. Prize vending built right into the unit. Live leaderboard software written specifically for this activation, optimized for fast throughput at peak crowd hours.
Built once, deployed at multiple shows throughout 2022. The initial investment paid off across every subsequent activation.
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