National Marketing Campaign
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The decision to partner with Air Fresh Marketing for the Peachtree Road Race in Atlanta was a no-brainer for the Clif Bar team. Our access to more than 20,000 eager and motivated staff across the United States and Canada is what facilitated such a seamless and engaging experience for the brand. We know from experience that a successful event of any magnitude directly correlates with the quality of staff attempting to pull it off. During this activation, Air Fresh Marketing supplied the Clif Bar team with a carefully selected, energetic, and motivated staff. Brand ambassadors, armed with the brand's delicious protein bars, were strategically waiting at the finish line and ready to replenish participants as they completed the race. Air Fresh Marketing and the reliable, professional, outgoing staff we provided were not just vital to developing this project but committed to ensuring the most seamless event management, execution, and brand awareness throughout this successful event.