Meet Our Team
The experienced professionals behind successful brand activations for hundreds of companies nationwide.
LEADERSHIP
The People Behind Your Success
Our leadership team brings decades of combined experience in experiential marketing, event production, and brand strategy.
Joey Kercher
Founder & CEO
Joey founded Air Fresh Marketing in 2004 with a vision to revolutionize how brands connect with consumers. With over 20 years of experience in experiential marketing, he has led campaigns for Fortune 500 companies and emerging brands alike. His passion for authentic consumer engagement drives the company's innovative approach to brand activations.
Kimberly Keeler
Director of Operations
Kimberly brings 10+ years of event marketing and operations experience to Air Fresh. She oversees all campaign execution, talent management, and client delivery. Her background in division-level event marketing for major brands ensures every activation runs seamlessly from concept to completion.
Experiential Marketing Team Built for Results
Since 2004, our experiential marketing team has managed thousands of brand activations for companies ranging from Fortune 500 corporations to high-growth startups. What sets the AirFresh leadership team apart is our hands-on approach — every campaign is personally overseen by senior team members who understand both the strategic and operational sides of experiential marketing.
Our team's expertise spans the full spectrum of event staffing and brand activation: from product sampling programs at major retailers like Costco and Whole Foods, to large-scale experiential campaigns at music festivals, sporting events, and trade shows. We've built a proprietary technology platform with GPS-verified check-ins and video training certification that ensures consistent quality across every market we serve.
Joey Kercher founded AirFresh Marketing with the belief that brand activations should be measurable, accountable, and genuinely engaging. That philosophy drives everything our team does today. We don't just provide staff — we design experiences that create lasting connections between brands and consumers. Our team has delivered campaigns for Netflix, Microsoft, Google, Formula One, MAC Cosmetics, and hundreds of other brands that demand excellence.
Every member of our leadership team brings deep expertise in event logistics, talent management, and marketing strategy. Combined with our network of 500+ trained brand ambassadors across all 50 states, we have the bench strength to execute campaigns of any scale, in any market, on any timeline.
OUR VALUES
What Drives Our Team
These core values guide how we work together and serve our clients every day.
Passion for Excellence
Every team member brings genuine enthusiasm and dedication to creating unforgettable brand experiences.
Collaborative Spirit
We work as one team with our clients, treating every campaign as a shared mission for success.
Results-Driven
Our focus is always on delivering measurable outcomes that move the needle for our clients' businesses.
Industry Expertise
Decades of combined experience in experiential marketing, events, and brand activation.
OUR NETWORK
500+ Brand Ambassadors Nationwide
Beyond our leadership team, we've built an extensive network of trained, professional brand ambassadors across all 50 states. Each ambassador is carefully vetted, trained, and matched to campaigns that fit their expertise.
- Rigorous vetting and background checks
- Brand-specific training for every activation
- Local market expertise in 50+ cities
- Diverse talent for any demographic target
Ready to Work With Our Team?
Let's discuss how our experienced team can help bring your brand to life through unforgettable experiential marketing campaigns.