Automotive activations require specialized knowledge and premium execution. Here's the playbook.
Event Types
Auto Shows
- NAIAS (Detroit)
- LA Auto Show
- Chicago Auto Show
- New York International Auto Show
- Regional shows
Test Drive Events
- Mall ride-and-drives
- Track experiences
- Comparison events
- Launch test drives
Dealership Events
- Grand openings
- Sales events
- Customer appreciation
- Service promotions
Staffing Requirements
Product Specialists
- Deep vehicle knowledge
- Sales background preferred
- Professional appearance
- Driver's license (obviously)
- Background check required
Brand Ambassadors
- Engaging personality
- Lead capture ability
- Comfortable with technology
- Professional attire
Key Success Factors
- Training - Staff must know vehicles inside-out
- Presentation - Premium brand = premium execution
- Lead Capture - Systematic data collection
- Follow-up - Integration with dealer CRM
- Insurance - Proper coverage for test drives
Auto marketing specialists: Air Fresh Marketing 303-720-6060
Related Topics
Automotive Marketing
Auto Shows
Test Drives
Vehicle Launch
