Alcohol marketing offers high engagement but requires careful compliance. Here's what you need to know.
Regulatory Requirements
Federal
- Must be 21+ only
- No targeting minors
- Health warnings required
- Responsible drinking messaging
State-Specific
- Sampling permits
- Pour limits
- Timing restrictions
- Location restrictions
Activation Types
On-Premise
- Bar/restaurant tastings
- Sponsored events
- Happy hour promotions
- Brand takeovers
Off-Premise
- Liquor store tastings
- Grocery sampling
- Package store demos
- Festival booths
Events
- Beer festivals
- Wine tastings
- Cocktail competitions
- Brand launch parties
Staffing Requirements
Mandatory
- 21+ years old
- TIPS/TABC certification
- State-specific permits
- Responsible service training
Preferred
- Mixology knowledge
- Brand passion
- Engaging personality
- Professional appearance
Best Practices
- ID Everyone - No exceptions
- Limit Pours - Follow regulations
- Cut Off - Refuse visibly intoxicated
- Track Inventory - Accurate counts
- Report Incidents - Document everything
Beverage marketing experts: Air Fresh Marketing 303-720-6060
Related Topics
Alcohol Marketing
Beer Sampling
Spirits Promotion
Wine Marketing
