Beverage Sampling Best Practices: From Beer to Kombucha

Beverage sampling converts trial to purchase. Here's how to maximize impact.

#Sampling Types

Alcoholic

• Beer tastings
• Wine sampling
• Spirits promotions
• Cocktail demos

Non-Alcoholic

• Energy drinks
• Functional beverages
• Soft drinks
• Coffee/tea

#Compliance

Alcohol Requirements

• State/local permits
• Age verification
• Pour limits
• Server certification

Food Safety

• Temperature control
• Sanitation
• Single-use containers
• Cross-contamination

#Setup

Equipment

• Coolers/refrigeration
• Sampling cups
• Tables/displays
• Waste disposal

Staffing

• Certified pourers
• Engaging personalities
• Product knowledge
• Sales ability

#Execution

Best Practices

• Chilled properly
• Correct pour sizes
• Pairing suggestions
• Purchase encouragement

Documentation

• Samples tracked
• Consumer feedback
• Photo capture
• Lead collection