Cannabis Marketing: Navigating Compliance in a Growing Industry

Cannabis marketing offers opportunities but requires careful compliance. Here's the guide.

#Regulatory Landscape

Federal vs State

• Federal scheduling status
• State-by-state rules
• Local restrictions
• Evolving regulations

Key Restrictions

• Age-gating (21+)
• Health claims
• Consumption displays
• Location restrictions

#Compliant Activation Types

Educational

• Product education
• Industry events
• Trade shows
• Consumer education

Retail

• Dispensary events
• Product launches
• Loyalty programs
• Community events

#Staffing Requirements

• 21+ mandatory
• Compliance training
• Product knowledge
• State certifications
• Background checks

#Platform Considerations

• No major social ads
• Limited digital marketing
• In-person focus
• Community building
• PR strategies