The 2028 Summer Olympics returns to Los Angeles for the third time. But this won't be 1932 or 1984. This will be the most technologically advanced, globally connected, and commercially valuable Olympics in history.
Planning starts now.
The LA Difference
LA 2028 has unique advantages:
No new construction: LA is using existing venues - SoFi Stadium, Crypto.com Arena, the Coliseum. This means lower costs and proven infrastructure.
Entertainment capital: Hollywood, influencers, celebrities. LA brings a content ecosystem no other Olympic city can match.
Perfect weather: July in LA means consistent conditions. No weather surprises.
Global destination: LA already hosts international tourism. The infrastructure exists.
Key Venues
SoFi Stadium: Opening and Closing Ceremonies, track and field Los Angeles Memorial Coliseum: Ceremonies, track events Crypto.com Arena: Basketball, gymnastics Dignity Health Sports Park: Soccer, cycling, tennis Long Beach: Water sports, rowing Santa Monica Beach: Beach volleyball, surfing
Plus USC and UCLA campuses, Rose Bowl, and venues throughout Southern California.
Activation Opportunities
Official USOC/LA28 Partnership
Title sponsorship and official supplier status. Multi-year commitments, eight-figure investments. Maximum access and association.
Venue Partnerships
Work with specific venues or sports federations. More focused investment with targeted audience access.
Team Sponsorship
USA teams, international teams, and individual athletes all offer partnership opportunities.
Cultural Activations
LA's entertainment ecosystem will light up during the Olympics. Concerts, events, and experiences throughout the city create adjacent opportunities.
Hospitality Programs
Corporate hospitality at Olympic events is a significant business opportunity. Housing, transportation, and experience packaging.
The LA Market Reality
Marketing in LA during the Olympics means competing with:
- Global brands with massive budgets
- Entertainment industry veterans
- Celebrity-driven campaigns
- International sponsors
Standing out requires creativity, authenticity, and strategic positioning.
Staffing LA 2028
Olympic staffing requirements:
Scale: Thousands of staff across hundreds of venues and activations
Languages: Global event requires multilingual capabilities
Vetting: Enhanced background checks for Olympic credentials
Duration: Two weeks of intense activity plus pre/post event windows
Excellence: Olympic standard means premium execution
Start building your Olympic team roster now. The best talent commits early.
Timeline
2024-2025: Strategic planning, partnership negotiations
2026: Detailed planning, team building, logistics
2027: Final preparations, training, rehearsals
July 2028: Execution
The organizations winning at LA 2028 are already planning.
Air Fresh Marketing is building toward LA 2028. We're developing multilingual, Olympic-caliber teams across Southern California. 303-720-6060
