Effective demos convert interest to sales. Here's how to train your team.
Demo Framework
AIDA Model
- Attention: Hook them
- Interest: Engage them
- Desire: Create want
- Action: Close the deal
Feature-Benefit Connection
- State the feature
- Explain why it matters
- Show the benefit
- Relate to their life
Demo Best Practices
Opening
- Engage quickly
- Ask questions
- Identify needs
- Build rapport
Demonstration
- Hands-on whenever possible
- Clear explanations
- Anticipate questions
- Show enthusiasm
Closing
- Recap benefits
- Handle objections
- Call to action
- Capture information
Training Methods
- Product immersion
- Role-playing
- Video review
- Mystery shopping
- Ongoing coaching
Demo training: Air Fresh Marketing 303-720-6060
Related Topics
Product Demo
Sales Training
Event Staffing
Brand Education
