Your grand opening is your first impression. Make it count with strategic planning and execution.
#Pre-Opening (4-6 Weeks Out)
Marketing
- Social media teasers
- Local press outreach
- Influencer invitations
- Email list building
Operations
- Staff training complete
- Inventory stocked
- POS systems tested
- Opening promotions set
#Grand Opening Week
VIP Preview (Day Before)
- Invite influencers, media, VIPs
- Exclusive first look
- Create social content
- Build anticipation
Opening Day
- Ribbon cutting ceremony
- Giveaways and prizes
- Live entertainment
- Refreshments/sampling
Opening Weekend
- Extended hours
- Special promotions
- Entertainment throughout
- Customer data capture
#Staffing Your Grand Opening
- Brand ambassadors at entrance
- Sampling teams (if applicable)
- Crowd management
- Photo booth attendants
- Street teams for awareness
#Success Metrics
- Foot traffic counts
- Opening week sales
- Social media mentions
- Email sign-ups
- Customer feedback
Grand opening specialists: Air Fresh Marketing 303-720-6060
Related Topics
Retail
Grand Opening
Store Launch
Event Marketing
