Texas offers four major metros, each with distinct character. Here's how to win in the Lone Star State.
Dallas-Fort Worth
Character: Corporate, sports-crazy, luxury retail Key Venues: AT&T Stadium, American Airlines Center, Kay Bailey Hutchison Convention Center Opportunities: Cowboys game days, State Fair of Texas, corporate events Staff Profile: Polished, professional, football-friendly
Houston
Character: Diverse, international, energy industry Key Venues: NRG Center, Toyota Center, Minute Maid Park Opportunities: Energy conferences, medical center events, diverse communities Staff Profile: Multicultural, multilingual, professional
Austin
Character: Tech, music, young, weird (proudly) Key Venues: Austin Convention Center, Circuit of the Americas, ACL venues Opportunities: SXSW, ACL Festival, F1, tech conferences Staff Profile: Tech-savvy, creative, authentic
San Antonio
Character: Tourism, military, Hispanic heritage Key Venues: Alamodome, River Walk, Convention Center Opportunities: Fiesta, NCAA events, military appreciation Staff Profile: Bilingual, family-friendly, warm hospitality
Texas-Wide Tips
- Everything IS bigger
- Sports loyalty matters
- BBQ and hospitality culture
- Weather extremes (plan accordingly)
- Driving distances between cities
Texas coverage: Air Fresh Marketing 303-720-6060
