Harvest Snaps - Fall Campus Sampling Tour
44 activations across 15 campuses in one semester
Results at a Glance
Overview
Harvest Snaps had one fall semester to get a better-for-you snack into student routines, so the tour had to move fast and cover ground. Air Fresh Marketing staffed 44 activations across 15 campuses in fall 2022, including UCLA, USC, UC Berkeley, UC Irvine, Carnegie Mellon, Georgetown, the University of Maryland, Pitt, UNLV, the University of Tampa, West Virginia, and the University of Denver. Ambassadors sampled on quads and high-traffic walkways where foot traffic peaks between classes, and filed photo reporting from every stop. The semester closed with more than 1,100 documented photos of students holding the product.
Campaign Gallery
Project Details
Services
Date
Fall 2022
Markets
UCLA, USC, UC Berkeley, UC Irvine, Carnegie Mellon, Georgetown, University of Maryland, University of Pittsburgh, UNLV, University of Tampa, West Virginia University, University of Denver
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