Results at a Glance
Overview
L'Oreal Paris wanted its products in the hands of college women at the moment they are forming lifetime brand habits. Air Fresh Marketing staffed 18 campus activations across 15 universities in 2017 and 2018, including UCLA, USC, NYU, UC Berkeley, UC Davis, UC Irvine, UC Riverside, Cal State Long Beach, Montclair State, the University of Florida, and the University of Houston. Our ambassadors ran product sampling tables, shade matching and application help, and branded tote giveaways on the quads and plazas students cross every day.
Campaign Gallery
Project Details
Services
Date
2017 - 2018
Markets
UCLA, USC, NYU, UC Berkeley, UC Davis, UC Irvine, UC Riverside, Cal State Long Beach, Montclair State, University of Florida, University of Houston
Related Case Studies
Canon IVY CLIQ - National Campus Tour
Canon needed college students to actually hold an IVY CLIQ instant camera, not just see an ad for one. Air Fresh Marketing staffed the national campus tour that made that happen: 101 activations across 40 campuses between 2017 and 2020, from UCLA, USC, and Berkeley to Ohio State, Penn State, NYU, Michigan State, Purdue, Duke, and Georgia Tech. Our brand ambassadors ran hands-on demos, campus photo-op walls, and contest giveaways where students shot a picture, printed it on the spot, and walked away with it stuck to their laptop. Every print carried the brand off the quad and into a dorm room.
Amazon - Campus Pickup and Locker Activations
Amazon had the lockers on campus. What it needed was students who knew how to use them. Air Fresh Marketing staffed activations at Amazon campus pickup locations, including Amazon at Cincinnati, where our ambassadors walked students through ordering online and collecting on campus, ran photo moments at the locker wall, and handed out product samples to build the routine. The work ran inside the same multi-year campus program as our Canon tour, so the same trained teams carried both brands through 101 activations.
Coca-Cola - Campus and Community Sampling
Coca-Cola asked for reach in the places students and fans already gather, and Air Fresh Marketing staffed 27 activations to deliver it between 2017 and 2019. On campus that meant sampling teams and branded vehicle activations at Ohio State, the University of Kentucky, UNC Chapel Hill, the College of Charleston, Livingstone College, and the University of Akron. Off campus it meant the Coca-Cola Love Tour photo experience, community sampling in Virginia Beach and San Jose, and event teams working the Kentucky Derby and Cincinnati Reds games. Same crew standard, whatever the venue.
See Similar Results
Explore more proof that our approach delivers measurable outcomes for brands like yours.