College Campus Marketing: Reaching Gen Z Where They Live

College campuses offer concentrated access to Gen Z consumers during formative brand-relationship years.

#Why Campus Marketing Works

• 20 million college students in US
• High engagement during college years
• Brand loyalty formation period
• Social influence multiplier
• Limited advertising clutter

#Campus Activation Types

Tabling

• Student union tables
• Quad/outdoor spaces
• Library areas
• Dining halls

Events

• Welcome week activations
• Tailgate marketing
• Greek life events
• Finals week stress relief

Sampling

• Dorm distributions
• Bookstore samples
• Athletic events
• Classroom handouts

Ambassador Programs

• Student brand ambassadors
• Peer-to-peer marketing
• Social media content
• Campus influence

#University Partnerships

Getting Access

• Contact student activities office
• Partner with student orgs
• Sponsor university events
• Work with Greek life

Top Campus Markets

• Big Ten schools
• SEC schools
• Pac-12 schools
• Urban universities

#Staffing Campus Events

• College students preferred
• Relatable to audience
• Social media native
• Energetic and engaging