Event Marketing Glossary: 100 Terms You Need to Know

Master the language of event marketing with these essential terms.

#A-D

• Activation: Brand experience execution
• Brand Ambassador: Brand representative
• Call Time: Staff arrival time
• Dwell Time: Time spent engaging

#E-H

• Experiential: Experience-based marketing
• Footprint: Physical space
• Guerrilla: Unconventional marketing
• Hospitality: Guest services

#I-L

• Impressions: Total exposures
• KPI: Key performance indicator
• Lead Capture: Data collection
• Load-in: Setup process

#M-P

• Mapping: Projection technology
• Net Promoter: Loyalty metric
• On-site: At the event
• Pop-up: Temporary activation

#Q-T

• Qualification: Lead assessment
• ROI: Return on investment
• Sampling: Product trial
• Teardown: Breakdown process

#U-Z

• UGC: User-generated content
• Venue: Event location
• Walk-through: Pre-event visit
• Zone: Activation area