Experiential Marketing KPIs: Measuring What Matters

Measuring the right metrics proves value and improves future events.

#Reach Metrics

• Total impressions
• Unique engagements
• Geographic coverage
• Social reach

#Engagement Metrics

• Dwell time
• Interaction rate
• Demo completions
• Content creation

#Conversion Metrics

• Leads captured
• Sales attributed
• Cost per lead
• Customer acquisition

#Brand Metrics

• Awareness lift
• Sentiment change
• Consideration increase
• Net promoter score