Street Team Management: Effective Grassroots Marketing

Street teams bring your brand directly to consumers. Here's how to manage them effectively.

#Street Team Basics

Activities

• Flyer distribution
• Product sampling
• Event promotion
• Guerrilla marketing
• Social media content

Locations

• High-traffic areas
• Target demographics
• Event surroundings
• Retail locations

#Team Management

Recruitment

• Local knowledge
• Outgoing personality
• Reliability
• Physical stamina

Training

• Brand messaging
• Territory mapping
• Safety protocols
• Reporting requirements

Supervision

• Check-ins
• Photo verification
• GPS tracking
• Mystery shopping

#Logistics

Materials

• Inventory management
• Distribution
• Storage
• Replenishment

Legal

• Permits
• Private property
• Local ordinances
• Insurance

#Metrics

• Distributions
• Impressions
• Engagements
• Photos captured
• Territory coverage