Entertainment

Cirque du Soleil - Dallas Street Team Takeover

Guerrilla Tactics at the State Fair of Texas

Entertainment
Dallas

Results at a Glance

2,500+
Social Shares
4 Days
Event Duration
+45%
Ticket Inquiries
8,000+
Direct Interactions

Overview

Air Fresh Marketing unleashed a high-energy guerrilla street team at the Great State Fair of Texas to promote Cirque du Soleil's Dallas show. Our brand ambassadors used bold signage, costume activations, and live performance teasers to stop foot traffic and create Instagram-worthy moments. The team covered high-density fair zones, parking lots, and surrounding neighborhoods to maximize reach far beyond the fairgrounds.

Campaign Gallery

Cirque du Soleil - Dallas Street Team Takeover - Image 1

Project Details

Services

Guerrilla Street Marketing
Costume Activations
Flyering
Street Performance

Date

October 2024

Markets

Dallas

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