Results at a Glance
Overview
Air Fresh Marketing unleashed a high-energy guerrilla street team at the Great State Fair of Texas to promote Cirque du Soleil's Dallas show. Our brand ambassadors used bold signage, costume activations, and live performance teasers to stop foot traffic and create Instagram-worthy moments. The team covered high-density fair zones, parking lots, and surrounding neighborhoods to maximize reach far beyond the fairgrounds.
Campaign Gallery

Project Details
Services
Date
October 2024
Markets
Dallas
Related Case Studies

+44 Formula One - Las Vegas Street Activation
Air Fresh Marketing deployed brand ambassadors across the Las Vegas Strip and surrounding venues during the Formula 1 Grand Prix. Our street teams distributed branded merchandise, created photo-op stations, and drove foot traffic to the +44 activation at The Wynn — blending guerrilla street marketing with high-profile event presence.

Williams Racing - Multi-City Street Presence
Air Fresh Marketing provided street-level brand presence for Williams Racing across three major F1 markets. Our teams worked the areas surrounding race venues — hotels, restaurants, fan zones, and transit hubs — engaging racing fans with branded giveaways, photo opportunities, and race-day information that extended the Williams brand far beyond the track.

Netflix Premiere Events
Premiere event staffing and fan experience activations for Netflix original series launches, including red carpet events, fan screenings, and immersive pop-up experiences.
See Similar Results
Explore more proof that our approach delivers measurable outcomes for brands like yours.