Entertainment

Williams Racing - Multi-City Street Presence

Racing Heritage on the Streets

Sports & Entertainment
Las Vegas, Miami, Texas

Results at a Glance

3 Major Race Cities
Markets
6 Race Weekends
Events Covered
25,000+
Fan Interactions
500K+
Brand Impressions

Overview

Air Fresh Marketing provided street-level brand presence for Williams Racing across three major F1 markets. Our teams worked the areas surrounding race venues — hotels, restaurants, fan zones, and transit hubs — engaging racing fans with branded giveaways, photo opportunities, and race-day information that extended the Williams brand far beyond the track.

Campaign Gallery

Williams Racing - Multi-City Street Presence - Image 1

Project Details

Services

Street Team Deployment
Fan Engagement
Branded Giveaways

Date

2023-2024

Markets

Las Vegas, Miami, Texas

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