Entertainment

+44 Formula One - Las Vegas Street Activation

Racing Into the Future

Sports & Entertainment
Las Vegas

Results at a Glance

11 Days
Duration
Las Vegas Strip
Location
20+ Ambassadors
Street Team Size
15,000+
Direct Interactions

Overview

Air Fresh Marketing deployed brand ambassadors across the Las Vegas Strip and surrounding venues during the Formula 1 Grand Prix. Our street teams distributed branded merchandise, created photo-op stations, and drove foot traffic to the +44 activation at The Wynn — blending guerrilla street marketing with high-profile event presence.

Campaign Gallery

+44 Formula One - Las Vegas Street Activation - Image 1

Project Details

Services

Street Team Deployment
Guerrilla Brand Activation
Merchandise Distribution

Date

November 2024

Markets

Las Vegas

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