Entertainment

Netflix Premiere Events

Stories That Move You

Entertainment
Los Angeles

Results at a Glance

Goya Studios, Hollywood
Location
Team of 7
Event Staff
3
Premiere Events

Overview

Premiere event staffing and fan experience activations for Netflix original series launches, including red carpet events, fan screenings, and immersive pop-up experiences.

Campaign Gallery

Netflix Premiere Events - Image 1

Project Details

Services

Premiere Events
Fan Experiences
VIP Management

Date

2021

Markets

Los Angeles

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